WPSSO Core – Advanced Meta Tags and Schema Markup for Facebook, Pinterest, LinkedIn, SEO and More


What makes WPSSO Core better?

Makes sure your content looks great on all social and search sites – no matter how it’s crawled, shared, re-shared, posted, or embedded!

WPSSO Core makes sure that all social crawlers, search crawlers, web browser extensions, mail and messaging apps (Facebook Messenger, iMessage, Skype, WhatsApp, etc.), and embedded object / iframe content, always get accurate and complete information about your webpage content, business, and authors.

Uses your existing content for meta tags and Schema markup:

There’s no need to manually re-enter descriptions, titles, product information, select images / videos, etc. — WPSSO Core reads your existing content automatically and offers fine-tuning and customization options for just about anything and everything. 😉

WPSSO Core is language / locale aware, which means you can customize your site information, social page URLs and Knowledge Graph for different languages!

Creates accurate and complete meta tags and Schema markup:

WPSSO Core offers meta tags and Schema markup for Facebook / Open Graph, Google’s Knowledge Graph and Rich Card SEO, Pinterest Rich Pins, Twitter Cards, Weibo and more — including complete image markup, video markup, extensive eCommerce product markup, author profile / authorship, co-authors, publisher information, local business markup, aggregate ratings, reviews, recipe information, event details, and much, much more — all from your existing content!

Includes advanced quality assurance features and options:

  1. Checks for minimum / maximum image dimensions and aspect ratios.
  2. Shows notices for missing and required images.
  3. Verifies webpages for duplicate meta tags.
  4. Validates theme header templates for correct HTML markup.
  5. Checks and warns of any missing PHP modules.
  6. Checks 3rd party plugin settings for possible conflicts.

A reliable WordPress plugin for today and tomorrow:

WPSSO Core is extremely fast and 100% compatible with the new Gutenberg block editor in the upcoming release of WordPress v5.0.

Users Love the WPSSO Core Plugin

★★★★★ — “The plugin is indispensable to me when it comes to posting on social media… it makes it so that your posts look the best that they possible can every time when posting on Facebook, Twitter, or any other site.” – monsuirette

★★★★★ — “What a fantastic plugin. If you want to fix all the errors in search console for structured data, this is the plugin to use. Love it.” – goviral

★★★★★ — “This plugin saves me so much time, and it has really lifted my SERP rankings. Most of my keywords I now rank 1-3 position. I also noticed after about a week that my impressions have gone up at least 75%. I upgraded to the pro version which gave me even more options.” – playnstocks

★★★★★ — “Yoast on steroids! As an SEO marketer, I love using Yoast for my basic on-page SEO. But Yoast only allows you to enter basic Open Graph social settings. This plugin gives you SO many more options on completing the Open Graph for Facebook, Twitter cards, Pinterest etc. If you use WordPress, I totally recommend using this plugin to help with better rankings in the SERPS!” – gregmontag

WPSSO Core Standard Features

WPSSO Core Additional Features (Pro version)

  • Customize default values in the Document SSO metabox when editing posts, pages, custom post types, terms (categories and tags, custom post types, and user profiles:

    • Customize Text
      • Open Graph Type
      • Article Topic
      • Default Title
      • Default Description
      • Search Description
      • Schema Description
      • Twitter Card Description
      • Sharing URL
      • Canonical URL
      • Product Availability
      • Product Brand
      • Product Color
      • Product Condition
      • Product Material
      • Product SKU
      • Product EAN
      • Product GTIN-8
      • Product GTIN-12
      • Product GTIN-13
      • Product GTIN-14
      • Product ISBN
      • Product Price
      • Product Size
      • Product Target Gender
    • Priority Media
      • All Social WebSites / Open Graph
        • Priority Image Information
          • Maximum Images
          • Image Dimensions
          • Image ID
          • or Image URL
        • Priority Video Information
          • Maximum Videos
          • Video Dimensions
          • or Video URL
          • Video Name / Title
          • Video Description
      • Twitter Card
        • Image Dimensions
        • Image ID
        • or Image URL
        • Structured Data / Schema Markup / Pinterest
        • Maximum Images
        • Image Dimensions
        • Image ID
        • or Image URL
  • Additional custom Schema property options are also available from the WPSSO Schema JSON-LD Markup Pro add-on:

    • All Schema Types
      • Schema Type
      • Name / Title
      • Alternate Name
      • Description
      • Microdata Type URLs
      • Same-As URLs
    • Creative Work Information
      • Headline
      • Full Text
      • Keywords
      • Language
      • Family Friendly
      • Copyright Year
      • Publisher
      • Service Provider
    • Event Information
      • Event Language
      • Event Organizer Org.
      • Event Organizer Person
      • Event Performer Org.
      • Event Performer Person
      • Event Venue
      • Event Start (date, time, timezone)
      • Event End (date, time, timezone)
      • Offers Start (date, time, timezone)
      • Offers End (date, time, timezone)
      • Event Offers (name, price, currency, availability)
    • How-To
      • How-To Makes
      • How-To Preparation Time
      • How-To Total Time
      • How-To Supplies
      • How-To Tools
      • How-To Steps
    • Job Posting Information
      • Job Posting Job Title
      • Job Posting Hiring Organization
      • Job Posting Job Location
      • Job Posting Base Salary
      • Job Posting Employment Type
      • Job Posting Expires
    • Movie Information
      • Cast Names
      • Director Names
      • Production Company
      • Movie Runtime
    • Organization Information
      • Organization
    • Person Information
      • Person
    • QA Page Information
      • QA Heading
    • Recipe Information
      • Recipe Cuisine
      • Recipe Course
      • Recipe Makes
      • Recipe Cooking Method
      • Recipe Preparation Time
      • Recipe Cooking Time
      • Recipe Total Time
      • Recipe Total Calories
      • Recipe Ingredients
      • Recipe Instructions
      • Recipe Nutrition Information per Serving
        • Serving Size
        • Calories
        • Protein
        • Fiber
        • Carbohydrates
        • Sugar
        • Sodium
        • Fat
        • Saturated Fat
        • Unsaturated Fat
        • Trans Fat
        • Cholesterol
    • Review Information
      • Subject Webpage URL
      • Review Rating
      • Review Rating Name
    • Claim Review Information
      • Specific Claims Reviewed
    • Software Application Information
      • Operating System
  • Optionally upscale small images from the Media Library for social sharing and Schema markup.

  • Automatically validate all image minimum / maximum dimensions and aspect ratios.

  • Render shortcodes and blocks for accurate description texts and embedded video detection.

  • Additional Facebook, Open Graph, Rich Pin meta tags and Schema markup for videos and eCommerce products.

  • Support for embedded videos from Facebook, Slideshare, Vimeo, Wistia, and Youtube in content text.

  • Twitter Player Card for embedded videos from Facebook, Slideshare, Vimeo, Wistia, and Youtube.

  • URL shortening with Bitly, DLMY.App, Google, Ow.ly, TinyURL, or YOURLS.

  • Integrates with services and 3rd party plugins for additional image, video, eCommerce product details, SEO settings, and more.

  • The following integration modules are provided with the Pro version, and are automatically loaded when the supported services are required or 3rd party plugins detected.

    • Integration with Service APIs

      • Bitly
      • DLMY.App
      • Facebook Embedded Videos
      • Gravatar (Author Image)
      • Ow.ly
      • Slideshare Presentations
      • Soundcloud Tracks (for the Twitter Player Card)
      • TinyURL
      • Vimeo Videos
      • Wistia Videos
      • WordPress Video Shortcode (and Self-Hosted Videos)
      • Your Own URL Shortener (YOURLS)
      • YouTube Videos and Playlists
    • Integration with 3rd Party Plugins

      • All in One SEO Pack
      • bbPress
      • BuddyPress (including Group Forum Topics)
      • Co-Authors Plus (including Guest Authors)
      • Easy Digital Downloads
      • Gravity Forms + GravityView
      • HeadSpace2 SEO
      • MarketPress – WordPress eCommerce
      • NextCellent Gallery – NextGEN Legacy
      • NextGEN Gallery
      • Polylang
      • rtMedia for WordPress, BuddyPress and bbPress
      • The Events Calendar
      • The SEO Framework
      • WooCommerce (versions 1, 2, and 3)
      • WP eCommerce
      • WP Meta SEO
      • WP-PostRatings
      • Yoast SEO (aka WordPress SEO)
      • Yotpo Social Reviews for WooCommerce
  • Pro add-ons for even more advanced functionality:

Coded for Performance

WPSSO Core makes full use of all available caching methods — along with offering advanced caching features like pre-seeding the cache in background. WPSSO Core and its add-ons use only the library files and object classes they need, keeping their code small, fast and light. All code is fully tested and compatible with the latest version of WordPress and PHP v7.x (PHP v5.4 or better required).

Highly Customizable

WPSSO Core offers hundreds of filter hooks to customize its behavior and output, provides extensive developer documentation with examples, includes dozens of 3rd party integration modules in the Pro version, and offers several optional Free and Pro add-ons to extend WPSSO Core’s features.


  • [WordPress v5.0] The document SSO metabox provides tabs to customize text, select priority media, preview social shares (shown here), view head markup, and several validation tools.
  • [WordPress v5.0] The essential settings page (shown here) provides a quick and easy setup.


Frequently Asked Questions

Advanced Documentation and Notes


Kudos for a great, useful and well-written plugin!

The WPSSO is a *really* well written piece of code. I had a specific issue a third-party plugin which had an issue with it’s own filters/actions and the author of WPSSO (JS) helped them out directly. Improvements to the codebase of any one plugin benefits us all.

Much kudos for an active opensource attitude.

Much kudos for this plugin!

Pricey Bait and Switch

As a satisfied long-time user of NGFB Pro I am totally disgusted with WPSSO. It may be a quality product as its predecessor product was but one has to ask why and what benefit do users such as I get from this “forced” move other than the opportunity for Morrisset to replenish his wallet with his customers $$$$. From a simple straight forward plugin to a “core” plugin that does nothing much unless additional plugins (the ones needed for it to provide the same functionality as NGFB are not free, including the Core Pro) are installed. Documentation is less than useless, none of the settings for the multitude of social media are explained or even mentioned (the user is supposed to be the expert in these, obtaining this information from where, who knows,) installation instructions, especially for NGFB users, is lacking in useful guidance on steps to take to remove NGFB and whether settings will be lost when WPSSO is installed. The simplest of questions submitted to support receive curt, unhelpful, dismissive responses.

In short, WPSSO seems to be a solution in search of a problem with no discernible benefit to the user. If you are a NGFB user and happy with it, don’t waste your money on WPSSO. Recommend looking for another plugin.

Read all 186 reviews

Contributors & Developers

“WPSSO Core – Advanced Meta Tags and Schema Markup for Facebook, Pinterest, LinkedIn, SEO and More” is open source software. The following people have contributed to this plugin.


“WPSSO Core – Advanced Meta Tags and Schema Markup for Facebook, Pinterest, LinkedIn, SEO and More” has been translated into 3 locales. Thank you to the translators for their contributions.

Translate “WPSSO Core – Advanced Meta Tags and Schema Markup for Facebook, Pinterest, LinkedIn, SEO and More” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


Release Schedule

New versions of the plugin are released approximately every week (more or less). New features are added, tested, and released incrementally, instead of grouping them together in a major version release. When minor bugs fixes and/or code improvements are applied, new versions are also released. This release schedule keeps the code stable and reliable, at the cost of more frequent updates.

See release early, release often (RERO) software development philosophy on Wikipedia for more information on the benefits of smaller / more frequent releases.

Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

  • {major} = Major structural code changes / re-writes or incompatible API changes.
  • {minor} = New functionality was added or improved in a backwards-compatible manner.
  • {bugfix} = Backwards-compatible bug fixes or small improvements.
  • {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Free / Standard Version Repositories

Development Updates for Pro Version

Development, alpha, beta, and release candidate updates are available to Pro version customers.

Under the SSO > Update Manager settings page, select the “Development and Up” version filter for WPSSO Core and all its extensions (to satisfy any version dependencies). Save the plugin settings, and click the “Check for Updates” button to fetch the latest / current WPSSO version information. When new Development versions are available, they will automatically appear under your WordPress Dashboard > Updates page. You can always re-select the “Stable / Production” version filter at any time to re-install the last stable / production version of a plugin.

Changelog / Release Notes

Version 4.18.1-dev.2 (2018/12/17)

  • New Features
    • None.
  • Improvements
    • Updated the Setup Guide with a new “Schema vs Google Rich Cards” section.
    • Moved the wpsso/cache/ sub-folder to wp-content/cache/wpsso/.
  • Bugfixes
    • None.
  • Developer Notes
    • Removed $wp_query as a salt for transient cache array index keys.
    • Updated the WPSSO_CACHEDIR and WPSSO_CACHEURL default values:
      • Defines WPSSO_CACHEDIR as trailingslashit( WP_CONTENT_DIR ) . ‘cache/wpsso/’ if possible.
      • Defines WPSSO_CACHEURL as content_url( ‘cache/wpsso/’ ) if possible.

Version 4.18.0 (2018/12/14)

  • New Features
    • Added a new SSO > Tools settings page.
    • Added new action buttons in the SSO > Tools settings page:
      • Export Plugin and Add-on Settings
      • Import Plugin and Add-on Settings
    • Added new options under the SSO > Advanced > Custom Meta tab:
      • Product EAN Custom Field
      • Product GTIN-8 Custom Field
      • Product GTIN-12 Custom Field
      • Product GTIN-13 Custom Field
      • Product GTIN-14 Custom Field
      • Product ISBN Custom Field
    • Added new options in the Document SSO metabox for products (Pro version):
      • Product EAN
      • Product GTIN-8
      • Product GTIN-12
      • Product GTIN-13
      • Product GTIN-14
      • Product ISBN
  • Improvements
    • Moved action buttons to the SSO > Tools settings page:
      • Clear All Caches
      • Clear All Caches and Short URLs
      • Reset Metabox Layout
      • Reset Dismissed Notices
  • Bugfixes
    • None.
  • Developer Notes
    • None.

Version (2018/12/06)

  • New Features
    • None.
  • Improvements
    • Update to avoid a known bug in the WordPress v5.0 use_block_editor_for_post() function that hangs the browser (core trac ticket ID #45253).
  • Bugfixes
    • None.
  • Developer Notes
    • None.