omg… THANK YOU!!!!!!!
I had found a post about including shortcode in php and it had the echo bit in it- I thought it was required.
And it works- you are wonderful! Thank you so much 🙂
or, I can just have them select their district by a form and use url param to input their choice… sorry all- I was trying to go too deep when there was a super easy answer!
for anyone that might stumble on this in the future- check into this plugin for personalizing pages http://wordpress.org/extend/plugins/url-params/