Special functionality for certain column(s) of data

I was just wondering if this plugin or the pro plugin supports custom functionality while importing the data. I made a custom csv importer in wordpress, and as I am importing my data, I have address, city, state and zip columns in my csv. During the import, I take those 4 columns, and conduct a google maps query to get the latitude and longitude to be inserted in to the post. Do you implement actions or filters so I could do the same with your plugin? or can modify the data being inserted?

It would definitely be beneficial, and I would definitely buy the plugin if it could do that. Let me know!

Thank you!

https://wordpress.org/plugins/wp-ultimate-csv-importer/