Hi there @powerj9 and thanks for reaching out. The Most engaged traffic source metric shows by which channel visitors came from to spend the most time on your site.
If you’d like to better understand the key metrics that Site Kit offers, you can see a full list of them in our key metrics guide.
I hope this helps with your query but if there’s anything else I can help with then please let me know and I will be happy to assist.
I have a client that shows Paid Social as the most engaging source when the avg time for a session is 1 second, whereas the avg time for a session for organic visits is a few minutes. I feel if the client views that report they will be misled – that’s my point about it being a bit misleading and the description for that metric doesn’t make it overly clear what it refers to.
@powerj9 Thanks for clarifying this. I will check this with the team to ensure that we are making this as clear as possible to users so thanks for raising this. You can always refer to the guide as linked above but once I have discussed this further with the team I will report back here with an update.
