Site Kit by Google


Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google Services

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
  • Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.


Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.

Manual Installation

  1. Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Site Kit by Google plugin.

After Activation

  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google services under Site Kit > Settings.


For more information, visit the official Site Kit website.

Where should I submit my support request?

First, check our troubleshooting guide. If you’re still experiencing issues, use the support forums. If you have a technical issue with the plugin where you already have more insight on how to fix it, you can also open an issue on GitHub instead.

Is Site Kit free?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What happens if I already use another plugin to integrate one or more Google products?

We’re happy to hear that and you can continue using it if it meets your needs. You can also install Site Kit alongside to gain access to other insights and integrations.

Will Google offer more tools through Site Kit?

We plan to expand the plugin’s capabilities and integrations in the future; we’d love to get your feedback on which products and features we should prioritize.

How can I contribute to the plugin?

If you have some ideas to improve the plugin or to solve a bug, feel free to raise an issue or submit a pull request in the GitHub repository for the plugin. Please stick to the contributing guidelines. You can also contribute to the plugin by translating it. Simply visit to get started.


December 9, 2019
I installed plugin and ads never appeared even after going through and doing everything right. Reached out to this support forum and never got a response. I have thus disabled the plugin and will unsubscribe at this point. Sucks. Don’t install it.
December 9, 2019
I installed this plugin few weeks ago, i was happy of it since i launched a Google Ads Campaign for christmas and i discovered that this plugin was the cause of almost 70€ lost. I use hotjar in my company's website, it is a service that let you see a kind of video of what the user does inside your website, thanks to this service i saw a lot of people adding products to the cart and then the cart was empty. I was really angry seeing this happened because i was loosing money so i decided to go to check each plugin we have installed one by one, i have checked even my server configuration and every kind of options possible and i discovered the the problem was caused by this plugin 🙁 🙁 When i've de-activated this plugin everything turned to be right again, the cart worked again. It was the last plugin i checked because i said to me "hey this is from Google, it's impossible that it doesn't work" and the funny (for me not so funny) part is that i lost money that i gave to Google itself by a campaign. I'm sooooooo angry!!!!!!! DON'T INSTALL THIS PLUGIN IF YOU USE WOOCOMMERCE!!!
December 8, 2019
Hello all, when i install google site kit in my WordPress it is always showing the critical error in website and as well as admin page due to this i have deactivated plunging please help me with this
December 4, 2019
I want to commend the development team for launching this plugin. I was introduced to it at WordCampUS in 2019 and was impressed with it from the start. Just activated it on a site today. Then integrated Google Analytics & Site Search to the plugin dashboard. The implementation was straightforward and the integration went seamlessly. The development team really took care to consider all the details and pain points to integrate Google's services into the WP plugin dashboard, and reduce friction as much as possible. Well done! Making this one of my 'Favorites' for reuse again on other sites.
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Contributors & Developers

“Site Kit by Google” is open source software. The following people have contributed to this plugin.


“Site Kit by Google” has been translated into 9 locales. Thank you to the translators for their contributions.

Translate “Site Kit by Google” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


For the plugin’s changelog, please see the Releases page on GitHub.