Web Stories


Web Stories are a free, open-web, visual storytelling format for the web, enabling you to easily create visual narratives with engaging animations and tappable interactions, and immerse your readers in great and fast-loading full-screen experiences.

Benefits of Web Stories

The Web Stories format puts features and capabilities at your fingertips to engage with your audience via the power of storytelling on the open web. Specifically, you can:

  • Create beautiful and engaging content easily: Web Stories make the production of stories as easy as possible from a technical perspective.
  • Enjoy creative flexibility for editorial freedom and branding: The Web Stories format comes with preset but flexible layout templates, standardized UI controls, and components for sharing and adding follow-on content.
  • Share and link your stories on the open web: Web Stories are part of the open web and can be shared and embedded across sites and apps without being confined to a single ecosystem.
  • Track and measure your stories: Supports analytics and bookend capabilities for viral sharing and monetization.
  • Capture the attention of your readers by offering fast loading times to your stories: Web Stories are lightning fast so that your audience stays engaged and entertained.
  • Engage with your readers via immersive storytelling: Web Stories are a new and modern way to reach existing readers.
  • Monetize effectively the beautiful and engaging stories you create: Web Stories enable monetization capability for publishers using affiliate links. For advertisers, Stories is a way to reach a unique audience within a new storytelling experience.

Web Stories Editor

The Web Stories editor for WordPress brings together a robust set of story creation capabilities in a user-friendly, WYSIWYG creation tool. Some of the key features you can leverage out of the box are:

  • A visually rich and intuitive dashboard, allowing you to easily navigate the story creation process
  • Beautiful and expressive page templates to you get your story creation process started quickly and smoothly
  • Easy drag-and-drop capabilities, making it easy to compose beautiful stories
  • Convenient access to WordPress’ media library, enabling you to grab your media assets right from the plugin dashboard as you create your stories
  • Customizable color and text style presets, making it easy to tailor the style of your stories to the needs of your content strategy
  • And much more!

Using the Web Stories editor for WordPress, you can easily create visual narratives with tappable interactions, and share freely across the web, or embed them on your existing content strategies. The Stories you create are yours in every way, as Web Stories belong to the open web, instead of being confined to any specific closed ecosystem or platform.

Audience: Everyone

Web Stories are for everyone! If you are a site owner, content creator, or publisher on the web, embracing the Web Stories format would be great as a way to enhance the quality of your content strategy, the value you bring to your readers, and consequently your chances of achieving sustainable success.

Terms of Service

By using this plugin, you agree to Google’s Terms of Service. By using third-party imagery and video provided by Unsplash, Coverr and Tenor, you agree to adhere to the respective Terms of Service.


  • Web Stories for WordPress brings a powerful editor right into your WordPress admin.
  • Easily create Web Stories with our drag-and-drop editor.
  • Explore our WYSIWYG editor with easy access to many editing tools (shown here: zooming and cropping media)
  • Get started building your first story by editing one of our expressive, fully built template stories included with the editor.


Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for Web Stories.
  3. Install and activate the Web Stories plugin.

Manual installation

  1. Upload the entire web-stories folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Web Stories plugin.


Thank you for being an early adopter of Web Stories for WordPress! We’re working around the clock to improve your experience and add editing capabilities. If you find any issues, please reach out by visiting the support forum to ask any questions or file feature requests.

What browsers are supported?

For an optimal Web Story creation experience, we recommend using the latest version of commonly popular web browsers (Chrome, Firefox, Safari, Edge).

Is Web Stories for WordPress compatible with other WordPress plugins?

Because the Web Story format is new to the web ecosystem, some WordPress plugins may need extra support. We are working to improve compatibility with the Web Story editor and encourage you to file any bugs and requests in the support forum.

Can I use Web Stories for WordPress on a touch screen?

The Web Story editor is not currently supported on touch screen devices, such as a smartphone or tablet.

How do I make Web Stories appear in Google and other search engines?

For better chances of being discovered, after publishing your Web Story, we encourage you to embed it into a regular article or post on your site by using the Web Stories Gutenberg block.

While the default sitemaps in WordPress and most popular plugins handle it automatically, we encourage you to check that your Web Stories are included in your XML sitemaps.

How can I optimize Web Stories to show up on search engines?

Web Stories created using Web Stories for WordPress use what’s provided in the Document tab inside the editor to generate schema.org and social meta-data automatically. Ensure you review and update all requested metadata, including cover image, excerpt and publisher logo. Please see SEO for Web Stories for further SEO guidance.

How do I implement Analytics in my Web Stories?

There are two ways to include analytics in your Web Stories:

  • Add your Google Analytics ID in the “Editor Settings”.
  • If you use the Site Kit by Google WordPress plugin, you can set up Google Analytics there.

What do I do about an AMP validation issue in Search Console?

Web Stories are powered by AMP, which adds some restrictions on a page’s allowed markup. In some cases, other WordPress plugins use disallowed markup. We recommend temporarily disabling these plugins and reaching out to our support forum.


January 12, 2021
Talk about finding a way to bring more traffic to your website! Think about it, FB, IG, Pinterest all do just the same thing as web stories, but they keep all the traffic to themselves. With this, you can add the same value for your user, while generating a ton of traffic. And compared to social stories, you can edit web stories at any time. Now the plugin is not perfect yet, but it is completely usable and has gone a long way since its first betas.
January 4, 2021
This plugin is so tedious to use. I expect much better from Google. There are so many bugs, like drag and drop of each slide not working properly. And it is not intuitive at all. There is no easy way to replace an image to keep the same settings. You have to use shortcuts keys to change what is in front/back. The plugin is cut off in the WordPress browser and I cannot find a way to open separately. It is difficult to tell how to replace pieces of the template with what you want, such as LOGO on the cover slides. I am only still trying to figure this out because of the Google/SEO connections. Over an hour into this and I still do not have a story to use.
December 19, 2020
I published my first Web Story and when tested I get the "Not A Valid AMP Page" notification. Validation Issue = Custom JavaScript is not allowed. Does anyone happen to know why I'm getting this message and what I can do to resolve it? If the story link would be helpful to answer this question, let me know and I can add it to the comments. Thanks!
December 18, 2020
This plugin makes it super easy to make Google Web Stories--I love how it is integrated directly into WordPress. I wish it had a setting for excluding Web Stories from search results on your site, but the helpful Forum support staff pointed me to a mini-plugin which did that for me. Also, I find the interface a little confusing to use. It's definitely not as easy as Canva! But I'm sure it will get easier with more practice.
December 15, 2020
I normally don't go out of my way to submit reviews but good lord I would expect much better from Google. In Canva it would take me less than 5 minutes to create a slide of stories. In this plugin I'm spending 30 minutes to try and figure out the most basic features like how to delete text or a photo, or how to make the box so its just an outline and not solid. Very basic features which sites like Canva have made extremely user friendly. It should not take me more than 5-10 minutes to create a slide show. This plugin needs some serious improvement. What a pain in the butt!
November 25, 2020
Wouldve been nice to use the plugin but cant get rid of "not a valid JSON response" uninstalled every single plugin, changed my theme, used different browsers, changed my permalinks, reinstall the plugin and still I get that message on my WordPress site. All it did was frustrate me since I now need to reinstall and reset up my plugins and settings.
Read all 31 reviews

Contributors & Developers

“Web Stories” is open source software. The following people have contributed to this plugin.


“Web Stories” has been translated into 2 locales. Thank you to the translators for their contributions.

Translate “Web Stories” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


For the plugin’s full changelog, please see the Releases page on GitHub.


Release Date: December 17, 2020.

  • New feature: automated site environment compatibility checks.
  • Improved UI for border and corner radius panels.
  • Bug fixes and performance improvements.


Release Date: December 11, 2020.

  • New features: animations, pre-publish checklist.
  • Improved captions language selector.
  • Improved compatibility with Cloudflare WAF.


Release Date: November 11, 2020.

  • Bug fixes and performance improvements.


Release Date: October 28, 2020.

  • New features: text sets, Tenor GIFs, video captions.
  • Responsive design in Gutenberg block & shortcode support.
  • Improved compatibility with other WordPress plugins.


Release Date: September 22nd, 2020.

  • Initial stable release.