Official Facebook Pixel

Description

ATTENTION: Due to a known issue, upgrading this plugin may result in plugin deactivation (especially if you are upgrading from version 1.7.10 – 1.7.19). Please go to your site’s ‘Plugins’ tab, refresh the page, and activate the plugin if it’s deactivated to prevent losing your future pixel events.

This plugin will install a Facebook Pixel for your page. There is also built in support for other WordPress plugins. The Official Facebook Pixel allows you to fire lower funnel events: Lead, ViewContent, AddToCart, InitiateCheckout and Purchase. Tracking lower funnel events can help you understand the actions people are taking on your website. You can then use this information to make adjustments accordingly in your advertising campaigns.

Current plugins that we supports:
* Contact Form 7
* Easy Digital Downloads
* Ninja Forms
* WPForms
* MailChimp for WordPress
* WP eCommerce

Installation

To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Official Facebook Pixel’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.

To download and install plugin from Facebook Events Manager
Facebook Help Page

Configure plugin for first use
After plugin installed, go to settings page of the plugin, input your pixel ID in the text box, check ‘Enabling Advanced Matching improves audience building’ if you want to enable Advanced Matching.

FAQ

Where can I find more information on Facebook Pixel?

You can find more information on the Facebook Pixel.

Where can I find more information on Official Facebook Pixel plugin?

You can refer to this page

Where can I find support?

If you get stuck, or have any questions, you can ask for help in the Official Facebook Pixel plugin forum. If you would like to file a bug, please use the Facebook Bug tool found here.

I am a developer. Can I help improve the plugin?

Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.

Reviews

Read all 1 review

Contributors & Developers

“Official Facebook Pixel” is open source software. The following people have contributed to this plugin.

Contributors

Changelog

2018-11-30 version 1.7.21

  • fix abstract static function

2018-11-28 version 1.7.20

  • Change plugin file name, Add Supports for MailChimp for WordPress and WP eCommerce

2018-11-20 version 1.7.19

  • Support php 5.3 onwards

2018-11-09 version 1.7.18

  • Fix translation and set the advanced matching on by default

2018-11-09 version 1.7.17

  • Fix Lead event

2018-11-02 version 1.7.16

  • Fix advance matching