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Site Kit by Google – Analytics, Search Console, AdSense, Speed

Site Kit by Google – Analytics, Search Console, AdSense, Speed

Description

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
  • Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account.
  • Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts.
  • Ads: Get customers and sell more with targeted traffic from Google Ads.

Installation

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Manual installation

  1. Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

After activation

  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.

FAQ

For more information, visit the official Site Kit website.

Is Site Kit free?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Reviews

May 27, 2026
We manage 75+ WordPress sites for clients and have Site Kit installed on most of them. The plugin’s core value — consolidating tracking code insertion for Analytics, Search Console, Tag Manager, Ads, and PageSpeed Insights into a single managed plugin — is genuinely useful. We rely on it to keep clients’ Google service integrations consistent and centrally managed. That part deserves credit. However, since 2025 the plugin has become increasingly problematic on shared hosting and resource-isolated environments (cPanel/CloudLinux reseller accounts in our case). The Site Kit dashboard widget fires 6+ parallel Google API requests on cold-cache admin loads, with each GA4 Data API call now taking 10-15 seconds (vs sub-second on the old Universal Analytics API). When these requests fire concurrently with other admin widgets (WooCommerce, Yoast, Wordfence), they exhaust CPU, memory, and I/O limits on standard shared hosting accounts, producing 503 errors and 20-40 second dashboard load times. This isn’t a bug — it’s an architectural consequence of how the widget loads data — but it’s also not mentioned anywhere in the plugin’s documented requirements. The current minimum requirements list WordPress version, PHP version, browser support, and REST API availability, but nothing about hosting resources, concurrent connections, or worker capacity. For an agency deploying Site Kit at scale, this gap led to weeks of diagnostic work across multiple sites before identifying the plugin’s resource burst pattern as the cause. Two specific requests: Add a setting to disable the dashboard widget. A toggle in Admin Settings (similar to the existing “Display relevant page stats in the Admin bar” option) would let administrators disable the Summary widget across all users at once. Currently the only options are unchecking it per-user via Screen Options (doesn’t propagate to other admins) or adding custom code to remove the meta box (fragile if the widget ID changes). Document the resource requirements honestly. The plugin should mention that the dashboard widget makes concurrent Google API calls on cold cache, that these calls can take 10+ seconds each, and that shared hosting environments may need to disable the widget or upgrade hosting resources to handle the burst. Workaround for other agencies hitting this: Until a first-class setting exists, this code (placed in a mu-plugin or child theme functions.php) removes the Site Kit dashboard widget for all users: /** * Disable Site Kit Dashboard Widget * * Site Kit’s dashboard widget makes 6+ Google API calls on cold-cache * dashboard loads. On resource-constrained hosting these can exhaust * account limits and cause 503 errors. The full Site Kit dashboard * remains accessible via the Site Kit menu item. */add_action(‘wp_dashboard_setup’, function() { remove_meta_box(‘google_dashboard_widget’, ‘dashboard’, ‘normal’);}, 99); Note: the widget ID (google_dashboard_widget) is current as of Site Kit at time of writing, but could change in future releases. Detailed diagnostic data, network waterfalls, and the support thread tracking this is at: Wordpres Support Topics unable to add link here just search: Sudden high CPU and 503 errors on Site Kit dashboards across 80+ sites We’ll continue using Site Kit because the consolidated tracking management is genuinely valuable for agency workflows. Better documentation of these characteristics would have saved significant diagnostic time and would help other agencies set hosting expectations correctly when deploying Site Kit at scale.
May 25, 2026 1 reply
tbh it saves sm time having analytics inside wp. u dont need extra tabs open. gave 4 stars cz setup was kinda annoying rn, but its running gud now. ty
May 21, 2026 1 reply
Love having GA4 & search console right on my wp dashboard. super easy to track traffic now without switching tabs. sometimes it slows down my backend a bit when loading data, but still highly recommend cz it saves tons of time.
May 18, 2026 1 reply
finally all my google tools in one place, no switching tabs. analytics, search console & adsense together is a W. setup was lil annoying bt totally fine after
May 15, 2026 1 reply
as someone who checks analytics way too much this plugin is a lifesaver lol all my google data right inside wp, no extra tabs needed. took me few tries to connect everything bt been smooth ever since
Read all 1,008 reviews

Contributors & Developers

“Site Kit by Google – Analytics, Search Console, AdSense, Speed” is open source software. The following people have contributed to this plugin.

Contributors

“Site Kit by Google – Analytics, Search Console, AdSense, Speed” has been translated into 29 locales. Thank you to the translators for their contributions.

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Interested in development?

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Changelog

1.179.0

Added

  • Implement Site Goals new feature modal CTA. See #12424.

Enhanced

  • Add feature metrics reporting to Email Reports. Props dokson. See #12627.
  • Add the ability to make widgets collapsible, and apply this to the Site Goals widgets. See #12599.
  • Add GA event tracking for “Learn more” link clicks in the setup flow. See #12526.
  • Return to the WordPress dashboard instead of the plugins page when exiting the setup flow. See #12525.
  • Show an updated version of the Key Metrics section on the Settings screen in the new setup flow. See #12524.
  • Prevent menu items which are not relevant to the current screen from appearing in the new setup flow. See #12522.
  • Allow in-view state to be overridden for specific widget areas. See #12520.
  • Add “Online store performance” and “Lead generation performance” widgets from Site Goals. See #12513.
  • Add the Error snackbar component. See #12510.
  • Create the Progress snackbar component. See #12508.
  • Update content-only tooltips to match the new design with a smaller width and larger font size. See #12495.
  • Add service_version=v3 query parameter to the Analytics account provisioning redirect URI for the new setup flow. See #12475.
  • Fix the dashboard tour for mobile viewports. See #12463.
  • Update setup flow screens to remove gutters around the main content and align with the new design. See #12457.
  • Update the report trigger time to allow time for data to collect. See #12418.
  • Improve audience segmentation when pre-sync fails in initial setup. See #12384.
  • Fix spacing bugs for Sign in with Google warning notifications for conflicting plugins. See #11756.

Fixed

  • Show the correct notification when successfully setting up the Ads module with PAX. See #12539.
  • Don’t block Ads setup completion on matching tag ID used by Google for Woo. See #12529.
  • Improve tooltips to hide step indicators when only one step exists. See #12476.

See changelog for all versions.