michelle815151

Hi Johannes,

Yes, absolutely, you can write SEO titles, descriptions, focus keyphrases, alt text, image titles, captions, and descriptions manually in WordPress. SOOZ isn’t required to do any of these things. The main difference is the amount of work involved and the information used to generate them. For example, SOOZ’s **SEO Autopilot** can automatically process both existing and new content based on your configuration. This can be particularly useful on larger websites, online shops, or sites that regularly publish new content, where manually reviewing and maintaining the SEO data for every individual page, post, product, and image can become very time-consuming.

There is also a difference between simply asking an AI to generate a title or description and what SOOZ does behind the scenes. We’ve been refining the prompts and generation process used by the plugin for several years, specifically for SEO metadata and media attributes. SOOZ also gathers the relevant content of an entry and uses it as context for the generation. When writing metadata manually, or copying a small section of a page into an external AI tool, it’s easy to base the result on only part of the available information. The plugin can take the content of the entry into account directly, which helps it generate data that reflects the page as a whole.

Another advantage is integration with the existing WordPress workflow. Generated metadata can be synchronized with supported SEO plugins, and media attributes are saved directly to the corresponding media entries. You can also review and manually adjust generated data whenever you prefer rather than relying entirely on automation.

So, in short: **you aren’t missing a WordPress capability by not using SOOZ.** The plugin is intended to automate and simplify work that you could otherwise perform manually, while providing a generation process specifically developed for these tasks.

I hope that helps clarify the difference!

Best regards
Michelle

Thank you so much for the great review and for taking the time to share your experience with SOOZ!

We’re especially happy to hear that SOOZ is saving you valuable time and that the new context feature has made a noticeable difference in the quality of your SEO workflow. Our goal is to make SEO automation genuinely useful while continuously improving the quality and flexibility of the generated content.

It’s also great to hear that you’ve had a positive experience with our support. Providing fast and helpful assistance is just as important to us as improving the plugin itself.

Thanks again for your support and trust in SOOZ!

• This reply was modified 1 month, 2 weeks ago by michelle815151.