The issue is in line 60 of social-plugins/fb-social-plugins.php.
$params .= 'data-' . $option . '="' . $value . '" ';
If you remove the redundant data string, the values will set properly.
$params .= $option . '="' . $value . '" ';
I really wish this value would accept “100%” as a valid input. It would make using Facebook Comments on a response site, way easier. Either way, loving the plugin. Thanks!