harryshawk

Sorry it didn’t help. 🙁

• This reply was modified 8 years, 11 months ago by harryshawk.

@kaj69

I think for me (after quality content) the most important point is that an article should resonate with (e.g., appeal to) the audience that you really most want.. and it should rank on SERPs based on the searches that audience makes. In particular it should rank for the specific searches you want.

Allow me to explain in some detail…

Keywords are important… but ultimately there isn’t a way to determine how many to use, or how often to use them; the reason for this uncertainty as @cybr has suggested in Google secret algorithms and because the standard of “quality content” is subjective.

Imagine that in a medical or science post aimed at domain experts, dense keywords might a hallmark of quality, but might not in a post about apples or beach balls.

Which brings up a rather critical point. Like any writing, knowing your audience is critical. Skipping over the issues of writing when you are a new company that doesn’t (yet) know it’s audience — there is a lot that can be done with the writing to attract YOUR audience.

HubSpot has a lot to say on this (link). But basically long tail search by itself is nearly meaningless, until we think about who we wish to reach.

Your posts should be found by people who are searching… but which people? which types of searches?

The general process is to know (define) who you want to reach (your audience) through introspection, interviews, data capture, etc. determine the unique buyer journey your audience will take, and then (with that in mind) understand the various times and methods they will use to search.

That is to say, if there a unique way of searching that will be largely isolated to your audience and be indicative the progress on their journey — that might be a good place to focus esp. if your company has good conversions related to that point on the journey.

By journey I mean are they just starting to research? or have they narrowed their research? Are they still considering a purchase or have they decided to purchase and are now just picking who they will buy from? Or have they decided which brand to buy, and maybe even where to buy it, and just need to pick out the configuration or features, etc; e.g., pick a particular model.

A search on “What are the best cars in 2017” might indicate someone who is looking for a new car, but it might not. It might just be a car hobbyist.

A search on “what are the best used cars from 2015” might be more indicative of an interest in buying a used car, but seems to indicate someone who is in the research/discovery phase.

A search on “2012 Prius under 60,000 miles in the North New Jersey area” is a long tail search that would (for me) be indicative of someone who is looking to buy that a car that is ~5 years old with low millage. But also, that they are seriously interested in buying a used car. A person looking for a Prius would also indicate other factors like interest in ecological issues.

A similar search “2012 Porsche or Cadillac under 60,000 miles” would suggest for me a very different persona/person, with very different buying criteria. Ranking for ”

All of this is to suggest, that it is far less important to rank for a particular keyword or set of keywords, and more important to compete for SERPS where those searching are more likely to be aligned with your brand, or have an interest in your product and services.

For example if your company sold or reconditioned Prius’s — you can research the various type of searches folks would make, while they are considering, and then selecting which car to buy. The right post / pages would attract those searches at the best point in the buyer journey to build a relationship with them.

So while we can imagine that a company selling used Prius’s would want to rank for Prius as a keyword — it would be more important to rank for other keywords like rebuilt, certified pre-owned, etc., etc. Or geographic keywords, etc. They would also want to rank for pages focused on buying that particular car and the issues those buyers might face; for example, “How to tell if your used Prius has a bad battery.”

I hope this is helpful.

• This reply was modified 9 years ago by harryshawk.

This is important to me as I use both FIA and AMP.

It only shows up in Production once it is approved.

Once approved, every new post (that doesn’t have errors), automatically goes to production.

The same here… Now sure how to trouble shoot.

@jayo

It is working for me.

I just published an article (Blog link).

It is showing up correctly via Instant Articles.

You can see that by visiting the brand page with your mobile device (link)

I have some issues with it but it is working..