All of the landing page plug-ins seem to reference the ability to monitor and track conversion rates, run a/b or multivariate split tests on landing pages, and most importantly increase lead flow. I have no idea what any of that means, I just want a simple page with a picture and two links.
Thank you very much for your response. I must admit I did suspect it was to do with the ”static page” not being utilised, but as it’s my friend’s site and it’s already active, I was reluctant to test it. I have forwarded your advice on to him and await his response.
Once again, thank you.
Very kind of you to get back to me gkovar – your help is appreciated.
Thanks.