We were thinking that is what we want. This way if they navigate to the contact page to get our phone number, but do not submit a form it would still be considered a conversion. We are going to try this for a bit and see what results we get. We can always adjust later.
I actually just ended up going to our “Contact Us” under the pages button on the wordpress dashboard. I copy and pasted the snippet of code right into the html box and it seems to be working. I was afraid the code was going to show up when you viewed the website, but it stays hidden.
I just realized that we have a plug-in called “Contact Form 7”. It looks like I can edit this individually.
Still not sure how to insert the conversion tracking code though.