• We do a lot of communication with our membership via email and text messaging, and we often provide URLs on our website. Some of those URL’s get long in WordPress, so we started to use this plug-in. It’s been great to work with! It’s really easy to updated in case a page changes a URL or it has a typo, the counter is super helpful, especially in the paid version. We will send out email and even snail mail and use different links to see which one gets more clicks, really great fro A/B testing.

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