What does application/ld json do inside the head section

  • Shmoo

    (@macpresss)


    11 years, 7 months ago

    Just curious guys,

    What does this do inside the head section of my document?

    From what I can see it has something to do with Schema.org and the Microformats, what if my site doesn’t have Microformats does this line of code still have to be there?

    <script type="application/ld+json">
{ "@context": "http://schema.org", "@type": "WebSite", "url": "http://example.com/site/", "potentialAction": { "@type": "SearchAction", "target": "http://example.com/site/?s={search_term}", "query-input": "required name=search_term" } }
</script>

    https://wordpress.org/plugins/wordpress-seo/

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