What Defines A Conversion?

Hi,

I’m getting ready to use your plugin and it looks good so far.
I didn’t notice a setting for a conversion pixel or shortcode.

So is a conversion a click on the CTA url we place?
Are conversions based on unique clicks or raw clicks?
Does the split test pick a winner and keep statistical relevance in mind? So that we have a confidence level of 90% or better.

Do you have any plans to add an exit pop up option so that if a user leaves a certain page we can have a CTA pop up? It’s great you have it on a page load but it would be even more powerful on an exit intent.

Please advise.

Thanks.

Eddy

https://wordpress.org/plugins/cta/