web traffic

we are a local brazilian jiu jitsu club in upstate ny, I am looking to make our website come up higher when people google upstate ny bjj. But I am not really good with web stuff so I don’t know how to do it, I have read meta tags but not really sure how to add them, does anyone know of a snap in or a way to edit the pages or sites in order to get to this to work, also does anyone know how to make it so no one can comment on anything, I am getting spamed wiht comments that have nothing to do with the site.thanks