Tracking Form Source

  • abigailsaltz

    (@abigailsaltz)


    1 week, 2 days ago

    Hello! Is there a way to track the source of a sign-up on a Constant Contact form on our website using a UTM parameter or another tracking value? For example, if someone visits our site through a URL containing a UTM source (or another unique tracking code) and then completes the sign-up form, can that tracking information be captured in Constant Contact so we know which link or campaign generated the sign-up? Thanks so much!

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  • Plugin Contributor Michael Beckwith

    (@tw2113)

    The BenchPresser

    1 week, 2 days ago

    Good day @abigailsaltz

    Hmm, that’s definitely a good question. I am not seeing any native way to store UTM specific details within a contact inside Constant Contact, and I know there’s no UTM specific detail for the Forms WP plugin either.

    I don’t know of how many potential sources you’re thinking of here, but I can think of a potential custom solution that could work.

    Essentially create a separate form for each source, but have a custom field that’s unique to each. The trick would be creating a landing page that conditionally shows the form based on part of the URL.

    A source of “email” gets form 1, source of “newsletter” gets form 2, source of “website” gets form 3, etc.

    All 3 forms can submit to the same list, but each would have the unique custom field associated, and they can be visually hidden with some CSS.

    There’s ultimately potentially many ways to handle, but this is one off the top of my head.

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