Hi there,
Great question – the two metrics sound very similar, but they actually measure different things in the form journey.
The Submit rate measures the percentage of visitors who clicked the Submit button on your form.
The Signup rate measures the percentage of form viewers who became new subscribers — meaning new contacts added to your Omnisend audience.
For example:
If an existing subscriber fills out and submits the form again, they will count toward the Submit rate, but not the Signup rate, since they were already on your contact list.
So in short:
- Submit rate = form submissions
- Signup rate = new subscribers gained
Looking at both together can give you a better understanding of how effectively your forms are converting brand-new visitors versus already existing contacts. If anything else around form reporting feels unclear, we’re always happy to help.
Aaah, this makes total sense now.. Honestly not sure why I never asked this erlier and just kept scratching my head over it while rebuilding the forms. In my head they sounded almost identical, so I assumed they were measuring pretty much the same thing.
The example with existing subscribers explained it perfectly though. Thanks a lot!
Hi @papadopoulos ,
Really glad the explanation helped clear things up! If any other questions come up while you’re rebuilding things, feel free to drop them here anytime.
