Shockingly good

I used WP All Import for a major site move from another CMS into WordPress and it was terrific. It allowed me to import giant amounts of content, update fields without having to do full re-imports, and saved me probably a hundred hours of work. I have the Elite Bundle and am now using it for an e-commerce project using the WooCommerce add-on. It has impressed me all over again. Great interface, logical functionality, everything I could need. Highly recommend.