I am managing a WP site and trying to do SEO on it. Don’t WP sites have Meta Keywords, Meta Descriptions ect. Are these not put in the template as standard? Also where do I find the HTML code for the template to input manually, and maybe change the encoding of the site from XHTML 1.0 Transitional to Strict or whatever?
Once installed you can then insert title and meta tags.
As for updating the hmle and XHTML — you need to look at the theme for that and each theme will be different. Be careful though, because if you made changes to a theme template and then there’s a new update, you will lose all of your changes.