Plugin conversion tracking?

  • Nadav Levi

    (@123nadav)


    1 week, 5 days ago

    Subject: Clarification about “Plugin conversion tracking” in Site Kit – Is it using the Google Ads AW conversion tag?

    Hello,

    I am using the Site Kit by Google plugin on a WordPress website and I noticed the option called “Plugin conversion tracking.”

    I would like to understand exactly what this feature does at a technical level.

    • My site is connected to Google Analytics 4.
    • My Google Ads account exists but no campaigns are currently active.
    • In Site Kit, I see the option enable by default – Plugin conversion tracking.

    My questions are:

    1. Does the Plugin conversion tracking feature actually add or trigger the Google Ads conversion tag (AW-XXXXXXXX) on the website? (Google Ads conversion tag?)
    2. If it is not directly using the AW Google Ads conversion tag, what script or tracking mechanism does it implement exactly?
    3. When Plugin conversion tracking is enabled:
      • Does Site Kit inject an AW global site tag (gtag('config','AW-XXXX'))?
      • Or does it only send events to Google Analytics 4 that can later be imported into Google Ads?
    4. Which specific scripts or requests should appear in the page source or network tab when this feature is active?

    I am asking because I want to avoid:

    • duplicate tracking
    • unnecessary scripts
    • incorrect conversion attribution
    • adding automatically to a website without Google Ads

    If possible, please clarify:

    • exactly which tags are injected
    • whether this feature is the actuall Google Ads conversion IDs (AW) or not.

    Thank you for the clarification.

    The page I need help with: [log in to see the link]

Viewing 10 replies - 1 through 10 (of 10 total)
  • Plugin Support Adam Dunnage

    (@adamdunnage)

    1 week, 5 days ago

    Hi @123nadav, thanks for reaching out regarding plugin conversion tracking. Plugin conversion tracking in Site Kit, previously known as enhanced conversion tracking, integrates with a limited number of supported WordPress.org plugins.

    Once plugin conversion tracking has been enabled, certain actions from a selection of supported WordPress plugins will be recorded in Google Analytics and/or Google Ads. These events may enhance your Google Ads campaign(s) and allow you to better understand your users behavior via Google Analytics. Detection of the presence and usage of supported plugins is automatically handled by Site Kit based on whether plugin conversion tracking has been enabled or not.

    With regards to your questions:

    1. No, the Ads tag is not placed by Site Kit when enabling plugin conversion tracking. That is done when connecting the Ads module. As mentioned above, some actions from a selection of supported WordPress plugins will be recorded in your Googles Ads. You can see these being recorded using the Google Tag Assistant tool and viewing the data layer section for your Analytics or Ads tags.
    2. Once plugin conversion tracking is enabled, Site Kit will automatically detect whether there are any supported plugins that are currently active on your site. If there are any supported plugins active, Site Kit will place JavaScript code on the front end of the website to facilitate the collection of additional events. Here is the list of supported plugins.
    3. These actions are recorded in your Analytics and Ads. There is no need to import anything from Analytics over to your Ads.
    4. If you have plugin conversion tracking enabled with Analytics and/or Ads connected in Site Kit and any of the supported plugins, Site Kit will place JavaScript code on the front end of the website to facilitate the collection of additional events as mentioned in point 2 above. These JavaScript code snippets will differ depending on the plugins you have active but here is an example of what is placed when I have the contact form 7 plugin active: <script src="https://newreleasetesting.instawp.co/wp-content/plugins/google-site-kit/dist/assets/js/googlesitekit-events-provider-contact-form-7-83c32a029ed2cf5b6a82.js" id="googlesitekit-events-provider-contact-form-7-js" defer></script>

    You can also find more information on Ads conversions here. I hope this helps to answer your questions but please do let me know if there is anything else I can help you to understand with regard to plugin conversion tracking or anything else Site Kit.

    Thread Starter Nadav Levi

    (@123nadav)

    1 week, 3 days ago

    Hi, sounds good. After we confirm that it’s not the AW tag (Google Ads official tag), I need to clarify something with you.

    Let’s say I have one Gmail account, and this Gmail has three websites registered in Google Search Console and Google Analytics:

    [ Many redundant links removed ]

    Only one of them has a Google Ads account connected. ([ redundant link deleted ])

    So if I activate the Plugin Conversion Tracking option on all the websites, will it record conversions to the [ redundant link deleted ] Google Ads account? Because that is not what I want.

    I’m trying to understand if this plugin could mix conversions between the websites, the Analytics properties, or even send conversion data to another Google Ads account just because all three websites are registered under the same Gmail account (screenshot if you not understand me):

    https://ibb.co/wFQkYn6s

    An important note:

    Each website has separate Analytics, Search Console, GMB, etc., but all of them are under the same Gmail account as you see in my screenshot. That’s why I’m a bit concerned about using this plugin.

    If you could explain how the plugin decides where to send the conversion data, that would be very helpful.

    One more thing: for the plugin to work properly, do I need to configure or change any settings in the Analytics platform?

    For example, Enhanced Measurement requires configuration inside Analytics (the measurement toggles inside the Analytics settings need to be turned ON) screenshot if you not understand what i meant:

    https://ibb.co/zH0rkdDq

    So, if I activate Plugin Conversion Tracking, do I need to make any adjustments inside Google Analytics as i show you in the screenshot above?

    Sorry for all the questions, @adamdunnage. I just want to make sure I don’t do something wrong.

    Regards,
    Levi

    Moderator Support Moderator

    (@moderator)

    1 week, 3 days ago

    @123nadav Could you please not work so hard to convince the spam filter that your account is a spam account?

    The many redundant links have been removed. Next time use the link field for one link only.

    Plugin Support Adam Dunnage

    (@adamdunnage)

    1 week, 2 days ago

    @123nadav Thanks for the follow up. In the scenario you have presented, only the site with Ads connected will record plugin conversions. The others will only record these if you have Analytics and/or Ads connected on that site and have the plugin conversion tracking option selected for Analytics and/or Ads.

    The plugin conversion tracking option will only display for the Analytics and Ads modules once you have those connected in Site Kit. You can’t set this without having one or both of these modules active. So in the scenario above you won’t have the other two sites recording conversions unless you have the Analytics and/or Ads modules connected with the plugin conversion tracking option selected within them. Using the same Google account doesn’t matter in this case.

    With regards to the settings in Analytics, you shouldn’t need to set anything and plugin conversion tracking integrates with a limited number of supported WordPress.org plugins. That list of plugins is shown in our documentation that I linked to previously.

    No problem with all the questions, that’s what we’re here to help with! I hope this helps to clarify everything for you but let me know if I can help with anything else.

    Thread Starter Nadav Levi

    (@123nadav)

    1 week, 1 day ago

    @adamdunnage Hey how are you? thank you for your response.

    So, as i showed you in my screenshot:

    https://ibb.co/wFQkYn6s

    Each website has GA from his own (separately), and each website has the Google Site Kit with the Analytics module install.

    From what i understand from you, this Plugin Conversion Tracking

    Its actually not a tag from analytics or Ads, its just a script get connected to the module in the same website when you activate the GA module.

    So i gonna activate that.

    Another thing i wanna ask, you said its adding a costume script.

    should i exclude this script from the cache? i have LiteSpeed cache plugin.

    if you can help me with this one, if need to exclude this from Minify/Defer JS or any cache option, please provide me the name/url of the script (or portion of it). i believe you familiar with LiteSpeed and if have something you wanna recommended me i be happy to hear.

    If i am wrong, tell me. any way, thank you for your time really i appreciate your help, any time i ask something you the first to help. really thank you @adamdunnage you do an amazing job.

    • This reply was modified 1 week, 1 day ago by Nadav Levi.
    Plugin Support Adam Dunnage

    (@adamdunnage)

    1 week, 1 day ago

    @123nadav No problem at all and yes you understand that all correctly. Glad I could help you with that.

    With regards to excluding the script from LiteSpeed, you shouldn’t need to do this but if you do notice any issues then please let us know and we can check this. We are unable to recommend which plugins you use on your site as that decision is ultimately yours.

    Thanks and let me know if there is anything else I can help with.

    Thread Starter Nadav Levi

    (@123nadav)

    1 week ago

    Hey @adamdunnage so, after activate the plugin conversion, i notice it add cronjob:

    googlesitekit_cron_conversion_reporting_events

    but it adding it only on 1 website, the other 2 i told you didnt got this cron job after activation.

    Plugin Support Adam Dunnage

    (@adamdunnage)

    1 week ago

    @123nadav To confirm, have you enabled plugin conversion tracking on all 3 sites? Do you have any of the supported third party plugins activated on the other 2 sites?

    If you could share some screenshots or a recording to help show this then that would be appreciated.

    Thread Starter Nadav Levi

    (@123nadav)

    6 days, 22 hours ago

    Ok, so I took a screenshot for you.

    I am a bit afraid to include the website URLs because if I do, the moderator may tell me again that I am spamming.

    However, I will try and hope they will not remove the post.

    First, this is a screenshot of all three websites while searching for the hook. Only one website finds the hook.

    All the websites have Google Site Kit with Google Analytics active, plus the Conversion plugin.

    https://ibb.co/5gPwbK54

    The websites (please moderators, don’t remove this — the plugin owner needs to check these websites):

    https://locksmithunit.com/ → Conversion plugin cron is present

    https://locksmithunit.es/ → Not present

    https://locksmithunit.cat/ → Not present

    If there is anything else you need, please let me know.

    Anyway, I am going to try deactivating and reactivating the Conversion plugin to see if this recreates the cron job on these websites. But if you notice something wrong or need anything else from me, feel free to tell me, @adamdunnage.

    ————————

    An update,

    After turning the Conversion plugin OFF and then ON, the cron job was added to the cron jobs list. When I deactivate the Conversion plugin, it actually adds the cron job.

    This is a little strange because the cron job is added when the plugin is deactivated, while normally it should be the opposite.

    However, for now it seems to be fixed.

    I recommend keeping the ticket open for 24–48 hours, in case something changes and we still need to investigate this issue further.

    Regards,
    Levi

    • This reply was modified 6 days, 22 hours ago by Nadav Levi.
    Plugin Support Adam Dunnage

    (@adamdunnage)

    6 days, 21 hours ago

    @123nadav Thank you for the information and for your update. Glad to hear this, I will of course leave this open for now and if you have any other issues or questions then please let me know here.

Viewing 10 replies - 1 through 10 (of 10 total)

You must be logged in to reply to this topic.