Hi @mushlih,
We understand that you would want to change headings from H2 directly to H4. It goes both ways; any change you make to an element of SEO can help, or it can hurt, and there’s no way to predict which will happen unless you’re moving to or away from an obviously bad technique. Since we are not familiar with your underlying site structure we are not immediately sure what will be the result after changing this structure.
Please refer to this article to know How to structure your headings which might help you decide how your website be optimized in terms of headings and sub-heading of your content.
Hi
Sorry, your post was too long, and I’d like it if you answered it here simply 🙂
If I write headings using H2, then sub-headings directly to H4 are good for SEO? and can my post appear like the image above?
Thank you
Hi,
We are unable to know if switching from an h2 to an h4 on your specific site will result in a better SEO outcome. However, we do see you want to get bullet lists on your site. These are called featured snippets. Google automatically decides to show them on your site.
As it turns out, Google and another Search Engine research company, Moz has some information regarding how you can best set-up and format it in hopes of sending enough signals to Google, that it should consider it as a featured snippet.
Google’s information: https://search.googleblog.com/2011/08/new-snippets-for-list-pages.html
Moz Information: https://moz.com/blog/optimize-featured-snippets
We suggest reviewing the information contained in those pages and implementing them on your site.
Hi
You say: “We are unable to know if switching from an h2 to an h4 on your specific site will result in a better SEO outcome.”
I’m not asking if changing the heading from H2 to H4 is good for SEO, but I mean, I made the title with H2, then I made the sub-heading using H4, and didn’t use H3, do you understand?
Like this example:
H1: Ballet shoes are cool
——-H2: Why do we think ballet shoes are cool?
—————H4: Maybe cheaper than you think
See, the structure there is no H3, and I go straight to using H4 without H3
Thank you
Hi,
Is there any particular use-case why you wouldn’t use an H3 instead of an H4 in the example you provided?
It wouldn’t make much sense for your content structuring if you use H1, H2, and then skip H3 and go to H4 right away. We can’t confirm if this would cause any detriments to your SEO ranking, but just from a content structure standpoint, you should follow the proper heading hierarchy so it makes sense to your readers and users.
You can learn more about it here — https://yoast.com/how-to-use-headings-on-your-site/
Hi
Thank you very much for the answer
1 more question, can I get something like this: https://prnt.sc/ua1zb2 in search results without headings? I mean the lists at search results like the image above do not use headings but use lists or numbers?
Thank you
Hi,
That rich result is extracted from the page content and not by any specific type of schema. So if you have structured lists, tables, concise answers, that would encourage that kind of result.
So, doesn’t it have to be a heading to appear that way in search results?
Hi @mushlih,
No, this doesn’t have to be taken from a heading.
You’re welcome. Please let us know if you require any further assistance.
We are going ahead and marking this issue as resolved due to inactivity. If you require any further assistance please create a new issue.
