Great plugin for setting up offline conversion tracking

As an agency, we use the Octanist WordPress plugin to set up offline conversion tracking for lead generation websites. The implementation is quick and easy, especially compared to more manual tracking setups.

It helps us collect leads from WordPress forms and connect them with campaign data, so we can later qualify leads and send valuable offline conversion data back to platforms like Google Ads and Meta. A very practical plugin for agencies that want to optimize campaigns based on lead quality instead of just lead volume.