• I’ve had the idea for an A/B testing plugin for WordPress for years and shared it with Gaya a few weeks ago. Not saying he got the idea from me, he may have already been thinking along the same lines. Given his experience with A/B testing tools in other website builders, he had a first prototype ready just a few days later.

    And it’s good! This is already a great tool to test variations of your content to see what drives the result you’re looking for. And it’s been improving steadily over the last few weeks.

    Knowing Gaya and his iterative approach to building great and usable software (e.g. Thyme), I can’t see how this will not be a success.

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