Edit Top Banner Text?

Hi All,
Having an issue with the new Primer theme that I installed on my site. I am able to edit the Site name and tagline, which appear on my header. But I cannot figure out for the life of me where I can edit the placeholder messaging that was included with the theme (the part that says “Make a bold statement”). I’ve looked through all the “Customize” options and no luck. I appreciate any advice you have for me editing this. Thank you!