Custom Post Issue

Hi,

I cannot get my custom posts to show for some reason, Can some one please help!

Here is my functions.php code:

//Custom Post Types
add_action('init', 'product_register');

        function product_register() {
        $args = array(
                'label' => __('For Sale'),
                'singular_label' => __('forsale'),
                'public' => true,
                'show_ui' => true,
                'capability_type' => 'post',
                'hierarchical' => false,
                'rewrite' => true,
                        'menu_icon' => 'http://example.com/images/for-sale-icon.png',
                'supports' => array('title', 'editor')
        );

        register_post_type( 'forsale' , $args );
        }

Here is my custom template file:

<?php if ( have_posts() ) while ( have_posts() ) : the_post(); ?>

                        <h2><?php the_title(); ?></h2>

                        <div id="fb"><a href="http://www.facebook.com/pages/pontlottyn-mid-glamorgan/South-Wales-Customs/139115299461925"><img alt="South Wales Customs Facebook Page" src="<?php bloginfo('template_directory'); ?>/images/fb.png" /></a></div>

                        <h3><?php the_title(); ?></h3>
                        <?php the_content(); ?>

                        <?php $loop = new WP_Query( array( 'post_type' => 'forsale', 'posts_per_page' => 100 ) ); ?>
                                <?php while ( $loop->have_posts() ) : $loop->the_post(); ?>
                                        <?php endwhile; ?>

                        <div class="clear"></div>
                        <p><a href="contactus.html"><img alt="South Wales Motorcycle Mot Centre" src="<?php bloginfo('template_directory'); ?>/images/mot-banner.png" /></a></p>

                </div><!--content-->

<?php endwhile; ?>

Please can someone help!!