Thanks for the suggestion! I’ve already implemented this change and I’m planning to push the update tomorrow. I’ll let you know once the new version is available.
Awesome! I’m testing it on this gorg minimalist site I did and your vibe is perfect for this site and this client: https://mmonroedesign.com/
Your plugin really is amazing for people who don’t want to deal with the complexity and bloat of all the other analytics plugins
To add to the campaign tracking (which is huge these days with newsletters, social, ads, etc), you might consider adding a tab where people can generate the UTM links.
One thing none of the other plugins get right is simply saving all the URLs in a table/list for people to reference again! I don’t know why they don’t realize people want to both create and track these in the same place! Only the super complicated analytics plugins do this—or you have to use two plugins, one to create and one to track. There’s room for someone to nail this in a minimalist/simple way
Take a look at this plugin which autofills the URL, which saves a step and is great UX. https://wordpress.org/plugins/easy-utm-builder/
The way Tilda’s UTM builder lays out required and optional is good (and tabs thru them in the correct order): https://tilda.cc/utm/
The update is now ready and I’ve just released version 1.2.7. It should become available in the WordPress plugin directory within the next 6 hours.
The Campaigns tab now shows the landing page URL next to each campaign name, as requested.
As for the UTM builder idea — I can definitely see the value in having UTM creation and campaign tracking in the same place. At the same time, I’m trying to keep the plugin focused on being a simple, lightweight analytics solution rather than turning it into an all-in-one marketing tool.
It’s also a small, independent project that I develop on my own, and I didn’t originally plan to spend a lot of time adding new features beyond improving and fixing the existing functionality. A full UTM builder with saved URLs and all the related UX would probably be outside the scope I originally had in mind for the free plugin.
I’ll definitely keep the idea in mind, though. Thanks for the detailed feedback!
If you’re happy with how the plugin is working for you, I’d also really appreciate it if you could leave a review on WordPress.org. It really helps the plugin grow and helps other users discover it.
Hey! Totally understand. You’re so quick I assumed you were doing this project with Claude 🙂
Since you had the feature to track the UTMs I also figured marketing was a priority of your original build or you wouldn’t have teased out those results
Probably the hardest part of adding this feature would be having it save them to the database (if your plugin doesn’t already have any things that save to the DB). But just a form to create the URLs wouldn’t be as hard.
When I get back to my Claude code side quest, I will fork it and play around to see if it’s as easy as I say!
Hey!
Testing latest version and can confirm I am seeing the relative link of the slug (in my test the about page so it shows as “/about/” after the campaign name.
When I described this idea, my initial thought was that it would display the full UTM link here. This would be a way to collect these links in one place without needing to provide any other interface.
If it’s going to show only the relative link from the site, the source and medium tabs may as well show this too, no?
I think the current implementation makes more sense for the analytics dashboard. The Campaigns tab is there to show which campaigns are bringing traffic and which landing page they point to, so summer_sale (/pricing) gives that context without adding unnecessary information.
A full UTM URL would be useful for a separate UTM builder or URL manager, where the goal is to create and save links for future use. That’s a different use case from analytics, and I’d prefer to keep the plugin focused and lightweight.
Also, full URLs can get quite long, so the interface would have to truncate them anyway. In this context, that would add more visual clutter than useful information.
So I’d keep the Campaigns view as it is for now.
