• My multisite is coolpix.us. It is ad revenue sharing site wherein I plan to give each of my affiliates a share of the Adsense revenue that their specific subdomain (e.g. pub23.coolpix.us, pub24.coolpix, etc) generates. Using domain mapping we made it to where each subdomain contains the same exact articles as the main site. They’re identical copies! Each subdomain is a carbon copy of the main site.

    Right now I am in the testing phase. During testing I have found that after analyzing the data each day, the ctr on each subdomain is at least 2 percent lower than the ctr of the the main site. This data is reported in the Performance Reports section of my Adsense account. I would like to note that 100% of my traffic comes from twitter (I simply tweet links from my website to my 5 million twitter followers), so it is indeed legit traffic, but once again it seems that there is some type of coding issue that leads to the main site having a markedly higher ctr than each subdomain. I have tested each subdomain against the main site for about 14 days in a row (using the same exact articles and testing at the same exact time of the day) and the results are always the same. Day in and day out the ctr is at least 2% lower on the subdomains. So in other words if the ctr finishes off for the day at 5% on the main site, it finishes off at 3% or lower on each individual subdomain. Even though each subdomain has its own database on my dedicated server, it seems as if the Adsense click data for the subdomains are erroneously getting attributed to the the main site instead…in the Adsense Performance Report. This is just my guess.

    Please instruct me in detail on how to fix this so I can pass this information to my webmaster. Thanks

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  • How do you know that there’s a problem with the reporting, and not that 2% less people trust the sub-domain content and links rather then the main parent site?

    The easy way to double-check this for yourself is to set up your own tracking as well as the other external systems that you’re using. That way you’ll know exactly where people are clicking and which site they are clicking from. That will prove that the external click stats are either right or wrong.

    Moderator Ipstenu (Mika Epstein)

    (@ipstenu)

    🏳️‍🌈 Advisor and Activist

    They’re identical copies! Each subdomain is a carbon copy of the main site.

    That actually may be the issue…. Google hates you when you do that.

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