Add Widget in Hook?

Thanks for the kind words!

To add a new widget area you’ll need some admin hooks that Simple Hooks doesn’t offer by default.

You could follow a tutorial to add the widget code to your theme’s functions.php file, though:

http://wpsites.net/web-design/widget-genesis/
https://www.nutsandboltsmedia.com/how-to-add-a-widget-area-to-a-page-using-genesis/