Shortcode and a saved database
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This is a neat plugin with many options to play with.
However I think it should act like tablepress which stores information in it’s own database and can be retrieved anytime using a shortcode.
The advantage of a shortcode means we can insert the specific product at anywhere in the post, not just at a fixed position. And we can include as many product as we can in one post.
Second advantage i can think of is the sidebar. Using shortcode to insert a short preview of reviews, like stars etc.
example: http://www.apennyshaved.com/reviews/review-of-tabac-shaving-soap/
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