WordPress postmeta table

No. Post Views Counter does not store view counts as custom fields in the default WordPress postmeta table. It stores them in its own custom database table instead.

The reason it uses a custom table is that view counts are a high-write, high-read data type. Keeping them separate from postmeta makes the data model cleaner and better suited for counting, reporting, and updates. For users, that usually means more reliable tracking, better performance on larger sites, and less clutter in the standard WordPress metadata table.

Yes, it still supports custom post types, so you can track views for any post type you choose. The counts are just saved in PVC’s own tables rather than as postmeta fields.