Product Views incorrect

linderapparel
(@linderapparel)

6 years, 9 months ago

Hello,

I have set up the tag manager although the transactions are being accurately tracked, the journey towards to transaction is not, and it is causing issues with re-targeting.

Problem 1 – add to carts not being tracked
The add to cart tracking is completely missed from the analytics data, it shows product views and checkouts only

Problem 2 – product views not being tracked
It is consistently showing that only around 35% of visits have product views, however, all the advertising is directly to product page, so the majority of visits should be product views, around 90%, but this is not reflected in the tracking.

Can you please let me know what I can do to fix this?

Thank you

The page I need help with: [log in to see the link]

Viewing 7 replies - 1 through 7 (of 7 total)

Plugin Author Thomas Geiger
(@duracelltomi)

6 years, 9 months ago

Hi,

First of all you should check your GTM setup since as far as I can see pageview tracking is firing twice during page load. You might see currently unbelievable low bounce rate in your GA stats and perhaps way higher pages/session than it should be.

Since I can see a pageview hit on every interaction tracked, my assumption is that your GA pageview tag has at least two triggers. One of this trigger might be the ecommerce helper trigger which should not be attached to your GA pageview tag.

I can see the gtm4wp.addProductToCartEEC event firing towards GTM but I do not see any GA tag firing on this event. You should check your ecommerce helper trigger.

If you could post some screenshots about your GA tags and triggers, I could have a look at them
Thread Starter linderapparel
(@linderapparel)

6 years, 9 months ago
Here is the screenshot, thanks for checking for me, its really appreciated:
https://www.dropbox.com/s/ln9t5ir59pak74w/Screen%20Shot%202019-08-07%20at%208.32.18%20PM.png?dl=0
- This reply was modified 6 years, 9 months ago by linderapparel.
Thread Starter linderapparel
(@linderapparel)

6 years, 9 months ago

and yes you are right, unbelievable bounce rate, 13%, i wish this was true, in reality I expect it to be around 60%

Plugin Author Thomas Geiger
(@duracelltomi)

6 years, 9 months ago

Hi,

So you have a tag called “Google Analytics – Universal Analytics” – here you only need to “PV – DOM ready” trigger, all other triggers can be removed from this tag.

You have a trigger named “Untitled TEvent – Ecommerce events” – please post a screenshot about its setup.

Also please post a screenshot about the setup of the “”Google Analytics – Universal Analytics 1” tag.

Thread Starter linderapparel
(@linderapparel)

6 years, 9 months ago

Thank you.

I have removed all the other triggers from “Google Analytics – Universal Analytics” and now only “PV – DOM ready” trigger remains.

Screenshot here:
https://www.dropbox.com/s/a7vbncs8orpqlj8/Screen%20Shot%202019-08-07%20at%2010.17.32%20PM.png?dl=0

Here is a screenshot of the “Untitled TEvent – Ecommerce events” trigger also:
https://www.dropbox.com/s/6fu74kmypnkh1hd/Screen%20Shot%202019-08-07%20at%2010.14.01%20PM.png?dl=0

Here is a screenshot of the “”Google Analytics – Universal Analytics 1” tag:
https://www.dropbox.com/s/sgoh3xvttjn8tlj/Screen%20Shot%202019-08-07%20at%2010.19.00%20PM.png?dl=0

Thanks again

Thread Starter linderapparel
(@linderapparel)

6 years, 9 months ago

Hi there,

Just to let you know this issue is still on going. https://www.dropbox.com/s/tbuxfqrvm8umrgk/Screen%20Shot%202019-08-10%20at%203.38.56%20PM.png?dl=0

Any advice would be much appreciated

Plugin Author Thomas Geiger
(@duracelltomi)

6 years, 9 months ago

Hi,

I can still see a second pageview firing on all of your pages.
I can not find the source but it is definitely happening.

I have one guess: you setup your “Google Analytics – Universal Analytics 1” tag to fire the “Google Analytics – Universal Analytics” tag before or after it is firing.

On a category page you have so many products shown on a single page that his can not be handled with the current setup. For example on this page:

https://linderclothing.com/product-category/men/clothing-men/

… you have 214 products.
You need to use the “Products per impression” option in GTM4WP. Set a value of ~10-15 and use “Step 9” of the setup guide:
https://gtm4wp.com/how-to-articles/how-to-setup-enhanced-ecommerce-tracking

Viewing 7 replies - 1 through 7 (of 7 total)

The topic ‘Product Views incorrect’ is closed to new replies.