The first Google Tag Manager plugin for WordPress with business goals in mind.
Google Tag Manager (GTM) is Google's free tool for everyone to be able to manage your analyitcs, PPC and other code snipets using an intuitive web UI. To learn more about this tool, visit the official website.
This plugin can place the necessary container code snippet into your website so that you do not need to add this manually. Multiple containers are supported!
The plugin can support your GTM setups by adding lots of meta data about the visited page and about the user into the so called data layer. GTM help center incluldes more details about this data layer.
Some parts of the plugin requires PHP 5.3 newer. PHP 5.4 or newer is recommended.
Please note that PHP 5.x is nearing its end of life cycle thus it is recommended to upgrade. If you are not sure which version you are using, please contact your hosting provider for support.
Yaniv Friedensohn showed me a solution that can add the GTM container code after the opening body tag for almost every theme without modifying the theme files:
I added this solution to the plugin, currently as an experimental option.
Users of the Genisis Framework should use the "Custom" option but without altering the theme. The Google Tag Manager container code will be added automatically.
Data is provided using the WhichBrowser library: http://whichbrowser.net/
Add the current weather conditions into the dataLayer so that you can use this information to generate special remarketing lists and additional segmentation in your web analytics solution:
Weather data is queried from Open Weather Map. Depending on your websites traffic, additional fees may be applied:
It is also required to obtain a free API key from OpenWeatherMap on the page above.
To determine to current location of your visitor, this plugin uses geoplugin.net. Depending on your websites traffic, additional fees may be applied:
The plugin can track user interaction with your embeded media:
It fires dataLayer events when a media player was being loaded on the page, when the media is being played, paused or stopped. It can fire dataLayer events when the user reaches 10, 20, 30, ..., 90, 100% of the media duration.
Tracking should work with embedded media using the oEmbed feauture of WordPress and it should also work with other plugins or even with copy/pasted codes. Currently, players injected into the website after page load are not being tracked.
Fire tags based on how the visitor scrolls from the top to the bottom of a page. You can track this as Analytics events and/or fire remarketing/conversion tags to if you want to track micro conversions. Separate readers (who spend a specified amount of time on a page) from scrollers (who only scroll through within seconds)
Scroll tracking is based on the solution originally created by
Google Tag Manager for WordPress can add every dataLayer variable as an AdWords remarketing custom parameter list. Using this you can create more sophisticated remarketing lists.
To increase security on your website, you can whitelist and blacklist tags and variables. This means you can disable certain tags from being fired or prevent the use of certain variable types from being used regardless of your current Tag Manager setup.
If your Google account is being hacked that is associated with your Google Tag Manager account, an attacker could easily execute malware on your website without accessing its code on your hosting server.
Google Tag Manager for WordPress can integrate with several popular plugins.
More integration to come!
Requires: 3.4.0 or higher
Compatible up to: 4.6.3
Last Updated: 3 months ago
Active Installs: 70,000+
10 of 28 support threads in the last two months have been marked resolved.
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