Google Remarketing Tag
-
I have a question for you about Google Adwords Remarketing and Google Adwords Conversion Tracking and Google Tag Manager.
I would prefer to use GTM only, but I need some guidance on this.
I am getting confused about where I need to be adding the Google Conversion Tracking Code and Google Remarketing Codes. (assuming not doing any dynamic ads)
Do I need to add the Google Adwords conversion tracking code to my check out success page manually and then also setup a Trigger in GTM on this page “checkout/order-received” ?
This is so confusing, I understand that Google Adwords has special conversion tracking (but I don’t really want to use that if I can just use Analytics goals, and I don’t want to duplicate conversion data?), that said I understand that Google Analytics has “goals” for conversion tracking which can be imported into Google Adwords (this is my preferred method), but I am unclear on this point about adding to GTM and how the newer advancements in 2019 affect things.
Google Tag Manager adds another layer of confusion about whether or not it’s important to remove the hard coded Google Adwords conversion tracking scripts from the actual success pages themselves, or if setting up the triggers to fire on those pages only inside of GTM is sufficient?
Google Remarketing tag is also confusing for me. I need to understand how to set up the Google Remarketing Tag inside of GTM? Some help docs say this is not needed because it is done automatically now? I thought that my remarketing lists are going to be pulled into the Audiences section in Google Adwords via the Google Analytics Goals, is that not correct? Can you help me with specific steps on how to setup the remarketing tag inside of GTM?
Sorry I have so many questions, but I asking around and no one seems to have a clear answer, even many of my advanced marketing colleagues are confused.
The topic ‘Google Remarketing Tag’ is closed to new replies.