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Lasso Lite (Simple URLs)

Lasso Lite (Simple URLs)

By Andrew Fiebert
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Description

Lasso Lite is the free WordPress affiliate plugin from Lasso — the same Simple URLs listing you may already know. Cloak links behind short URLs on your site, add product displays to posts and pages, and connect Lasso Hub when you want clearer reporting — without paying for core cloaking and displays.

Managing affiliate links gets messy fast. You paste a long tracking URL into a post, then another, then another. When an offer changes, you dig through old content hoping you catch every instance.

Lasso Lite keeps your links in one dashboard, cloaks them behind short URLs on your site, and turns them into product displays with images, prices, and buttons (including Amazon Associates and other programs).

Example: use yoursite.com/go/best-kayak instead of a long Amazon URL. Change the destination once, and every place that link appears stays current.

Why Lasso Lite?

  • Fix a broken or outdated offer in one place instead of hunting through posts
  • Turn a plain link into a product display without leaving WordPress
  • See basic click counts so you know which links people actually use
  • Import an existing link library instead of rebuilding it
  • Start free, with no account required for core features
  • Go from install to a live cloaked link in a few minutes

How this is different from a basic URL shortener

Most shorteners and cloaking plugins mainly create redirects. Lasso Lite also gives you:

  • A dashboard for all your links
  • Product displays for posts and pages
  • Groups for organizing links
  • Basic click counts
  • Imports from other link plugins

Your first five minutes

  1. Install and activate Lasso Lite
  2. Click Add New Link and paste an offer URL
  3. Insert it into a post with the Lasso Lite block or the [lasso] shortcode
  4. Publish. Your cloaked link is live (add a product display if you want one).

What’s included

All your links in one place
Search, edit, and organize offers from a single dashboard.

Clean short URLs you control
Replace long tracking URLs with links like /go/your-slug/. Update the destination once when an offer changes.

Product displays for your content
Add image, title, price, badge, and buttons to reviews and roundups. Insert with the block or shortcode.

See which links get clicked
Each cloaked link stores a basic click count. Connect a free Lasso account for clearer reports.

Optional Amazon product details
Connect Amazon credentials to help fill product info on displays.

Insert links while you write
Works with the Block Editor and Classic Editor.

Organize with groups
Sort links by niche, merchant, or campaign.

Import from other plugins
Pretty Links, ThirstyAffiliates, Easy Affiliate Links, AAWP, EasyAzon, AmaLinks Pro, Earnist, and Affiliate URLs.

Already using another link plugin?

Import your existing links, tidy up groups, and keep publishing. No need to rebuild your library by hand.

When you need more later

Lasso Lite covers everyday link management on its own. If you later want deeper reporting, link monitoring, or richer display layouts, you can move up to Lasso. Your existing links and displays come with you.

Help & support

Screenshots

Edit a link and preview the product display before you publish, so you know what readers will see.
Edit a link and preview the product display before you publish, so you know what readers will see.
Group related links by topic so your library stays organized as it grows.
Group related links by topic so your library stays organized as it grows.
Browse every link from one dashboard. Find and update offers without digging through old posts.
Browse every link from one dashboard. Find and update offers without digging through old posts.

Blocks

This plugin provides 1 block.

  • Lasso Lite

Installation

  1. Go to Plugins > Add New and search for Lasso Lite (Formerly Simple URLs).
  2. Click Install Now, then Activate.
  3. Open Lasso Lite in the admin menu.
  4. Click Add New Link, paste an offer URL, and save.
  5. Edit a post, insert the Lasso Lite block (or [lasso] shortcode), and choose your link.
  6. Publish, then click the cloaked link to confirm the redirect.

FAQ

Is Lasso Lite free?

Yes. The dashboard, cloaking, groups, imports, product displays, and basic click counts work without paying. A free Lasso account is optional for support and richer reports.

Do I need a Lasso account?

No. Create one when you want help or clearer click reports.

Does it work with Amazon?

Yes. Cloak Amazon links and optionally connect credentials for product details on displays. Other programs work too.

Can I import links from another plugin?

Yes. Pretty Links, ThirstyAffiliates, Easy Affiliate Links, AAWP, EasyAzon, AmaLinks Pro, Earnist, and Affiliate URLs.

Will it work with my theme and the Block Editor?

Yes. Standard WordPress themes, plus Block Editor and Classic Editor.

Does it work with Elementor?

Yes. Lasso Lite includes an Elementor widget for adding displays while you edit a page.

What’s the difference between Lasso Lite and Lasso?

Lite covers cloaking, displays, groups, imports, Amazon setup, and basic click counts. Lasso adds deeper reporting and monitoring. What you build in Lite carries over.

Where do I get help?

Docs: support.getlasso.co. Forum: wordpress.org/support/plugin/simple-urls.

Is this the same plugin as Simple URLs?

Yes. Lasso Lite is the current name (Formerly Simple URLs). Same WordPress.org listing (slug simple-urls).

Reviews

Great starting point for a new site

August 5, 2026
I almost skipped this because of some of the reviews, but I’m glad I gave it a shot. I imported my links and pretty much forgot about it. A little later I signed up for a free account, and now some of my Amazon links automatically earn higher commission rates. I didn’t really have to change anything. Ended up upgrading to the Pro version, but the free plugin was a good way to get started and see if it was worth it.

Very good tech support when I needed it

April 4, 2026
I had a glitch and tech support was right on top of it. They were going to go so far as to clone the site and work out the glitch. (I think in hindsight, it may have been my fault.) It turned out not to be needed, however, I'm impressed. Love the _professional_ compaines!

So far so good.

October 31, 2024
Its pretty early but customer service appears to be on point. I am floored that they don't have a Divi integration, but heres hoping to the future. I left thirsty affiliates because it just doesnt work with Divi without having to do the cumbersome act of collecting the short codes. I am basing my review on customer service at this point and will update when I have a bit more to go on.

Banner That Never Goes Away

October 24, 2024
I asked the plugin dev how to get rid of the banner and he stated once its dismissed, its permanent which is a blatant lie. When it was Simple URL's it was great, now the most annoying plugin in the repo. Need to work out how to migrate out of Lasso permanently.

annoying on purpose

September 14, 2024
Instead of just letting you use the plugin, they make Lasso Lite ugly and cumbersome on purpose to force you to subscribe. No Thanks
Read all 46 reviews

Contributors & Developers

“Lasso Lite (Simple URLs)” is open source software. The following people have contributed to this plugin.

Contributors

“Lasso Lite (Simple URLs)” has been translated into 3 locales. Thank you to the translators for their contributions.

Translate “Lasso Lite (Simple URLs)” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

159

  • Released: September 23, 2026
  • Add Link modal with URL and Marketplace tabs, including Marketplace search and create
  • Unlicensed sites can force Marketplace/BLS data and Refresh
  • Manual overrides keep your Amazon image and price across cron and store updates
  • Clearer first-link onboarding before upgrade prompts
  • Prefer Marketplace product data for Amazon add-link and Refresh
  • Link-integrity self-check and import recovery diagnostics
  • Fix onboarding Continue loop that bounced back to the dashboard
  • Point the in-plugin review ask at the WordPress.org form

158

  • Released: September 10, 2026
  • More reliable Amazon Creators credential validate/save during onboarding
  • Cron scheduling no longer drops evening due minutes on the hour-1 tick
  • Upgraded Lite sites are no longer hashed into UTC hour 0 for cron load

157

  • Released: August 26, 2026
  • More reliable WordPress.org plugin updates with stricter release packaging checks before deploy

156

  • Released: August 26, 2026
  • Maintenance release with improved plugin packaging for WordPress.org distribution

155

  • Released: August 26, 2026
  • Analytics beacons use a first-party POST /js/e proxy so click tracking stays more reliable when ad blockers are present
  • Background cron work is spread across UTC load slots (hashed by site) with an evening BLS catch-up after midnight for more even scheduling
  • Skip missing background process classes so cron does not fatal when a process class is unavailable
  • Safer WP-cron bucket scheduling when cron entries are not in the expected array shape

154

  • Released: August 18, 2026
  • WordPress 7.1 compatibility (Tested up to)
  • Onboarding step persistence improvements

153

  • Released: August 5, 2026
  • Improved Amazon Creators API product URL and country handling
  • Hardened admin/shortcode output and quick-detail AJAX against XSS
  • Improved WordPress.org listing copy

152

  • Released: August 3, 2026
  • Amazon Creators API: improved product fetch reliability in Lite
  • Fixed discount pricing display after Creators product fetch
  • Maintenance and tooling updates

151

  • Released: 2026
  • Gutenberg block: Block API v3 support and display CSS in the block editor iframe
  • Amazon settings: Creators credentials and image refresh improvements
  • Hardened thumbnail upload and license AJAX auth
  • Earnings / orphan-account banner reliability improvements

150

  • Released: 2026
  • PHP 8 stability: safer handling of empty/null API responses (license, Amazon, BLS)
  • Amazon Creators product fetch improvements
  • Analytics link updates

149

  • Amazon settings: Lite account validate/connect flow with clearer Creators UX and signup handoff
  • Hub URL override support for the Lite/hub integration path used from Amazon settings
  • Lite account email can fall back to the WordPress admin_email when needed
  • Additional unit tests for settings/Ajax behavior

148

  • Released: April 29, 2026
  • Added Learn link in Amazon settings for Product Advertising API documentation

147

  • Released: April 22, 2026
  • Improved persistence for Amazon Creators settings when saving
  • Refined Amazon Creators migration notice with a clearer dismiss flow

146

  • Released: April 6, 2026
  • Realtime click tracking on the dashboard with improved connect CTAs
  • Updated Amazon Creators API validation settings
  • Added banner for Amazon credentials updates when needed

145

  • Released: March 3, 2026
  • Deployment packaging improvements

144

  • Released: March 2, 2026
  • Improved site ID retrieval logic
  • Documentation updates

143

  • Released: January 23, 2026
  • Added simple click counts for links
  • Improved link optimizations for all free users

142

  • Released: January 14, 2026
  • API endpoint fix

141

  • Released: January 13, 2026
  • Added in-app account creation
  • Improved Lasso account connection
  • Various small bug fixes

140

  • Released: November 6, 2025
  • Link handling updates
  • JavaScript Cleanup

139

  • Released: October 23, 2025
  • Fixed the copy shortcode button
  • Misc JavaScript improvements

138

  • Released: September 18, 2025
  • Fixed an issue with click tracking

137

  • Released: September 16, 2025
  • Improved JavaScript external handling

136

  • Released: September 5, 2025
  • Revised plugin description and details

135

  • Released: August 29, 2025
  • Additional JS improvements

134

  • Released: August 26, 2025
  • Improved the way Lasso Lite handles JavaScript

133

  • Released: August 18, 2025
  • Improved code stability for upgrades

132

  • Released: May 8, 2025
  • Fixed a bug related to new PHP versions
  • Updated in-app banners

131

  • Released: March 21, 2025
  • Updated tracking and link updates

130

  • Released: December 30, 2024
  • Updated Amazon attribution link handling to comply with new policies
  • Improved importing and exporting of displays between plugin versions
  • Fixed an edge case issue that stopped users from accessing the “Add a link” modals

129

  • Released: November 5, 2024
  • Fixed an issue with promotional banners showing by mistake
  • Added the ability to refresh manually Amazon product data
  • Fixed an issue with Lasso Lite blocks

128

  • Released: October 8, 2024
  • Stability improvements

127

  • Released: October 2, 2024
  • Fixed promotional banners that were showing by mistake
  • Added auto-upgrade functionality for link handling

126

  • Released: August 26, 2024
  • Updated the plugin’s onboarding flow
  • Fixed icons, modals, and external URLs in the plugin that were depreciated
  • Enhanced the ability to connect to admin tools

125

  • Released: February 22, 2024
  • Updated the plugin’s name in the WP admin dashboard sidebar and plugin page

124

  • Released: February 21, 2024
  • Fixed an issue where banners couldn’t be dismissed

123

  • Released: January 17, 2024
  • Support for WordPress 6.4.2
  • Improved Amazon price-checking consistency
  • Improved ability to import large numbers of links to Lasso Pro

122

  • Released: January 16, 2024
  • Just an internal test to improve the release process

121

  • Released: October 19, 2023
  • Support for WordPress 6.3.2
  • Security Fix: CSRF vulnerability patched

120

  • Released: October 6, 2023
  • Fixed an encoding issue on some display links

119

  • Released: September 26, 2023
  • Support for WordPress 6.3.1
  • Security Fix
  • Resolved deprecation notices in PHP 8.2

118

  • Released: August 31, 2023
  • Support for WordPress 6.3
  • Fixed Access Controls
  • Security Fix: Cross Site Scripting (XSS)

117

  • Released: May 30, 2023
  • Support for WordPress 6.2.1
  • Better Import detection and flexibility

116

  • Released: Feb 28, 2023
  • Fixed an edge case where you wouldn’t see imports
  • Ability to disable support

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3 out of 5 stars.

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