ShinyStat Analytics


Activate the ShinyStat Analytics plugin and access to Web Analytics and On-site Marketing Automation tools provided by ShinyStat.

This plugin makes it easy to connect your website to ShinyStat services, so you can start building your data-driven strategies to improve your business.

Analytics services measure accesses to your website in real time, allowing you to check the progress of traffic in order to improve its performance.

ShinyStat Widget that shows the counter icon can be inserted into your website pages, so both you and your visitors can see immediately how traffic is evolving.

The ShinyStat dashboards provide a clear and immediate interpretation of all the main metrics related to traffic and performance of the site, allowing to perform punctual analysis on a census basis through dynamic and customizable graphic representations.

The Keyword Not Provided report allows you to obtain a probabilistic projection of the keywords used to reach the site by users on search engines, thus constituting an essential tool for SEO and SEM managers.

If the WooCommerce plugin is installed on your website, you can also view statistics about the monetary Conversions completed by your visitors.
To collect data about conversions, the minimum version of WooCommerce is 3.3.0.

Offering a complete statistical picture of the main characteristics of the Audience on each portion of the site, it is therefore the ideal tool for defining strategies, the selection of contents and their optimal allocation on the web pages of your store.

Finally, thanks to Machine Learning and Artificial Intelligence algorithms, ShinyStat also provides On-site Marketing Automation ShinyEngage tool.
With this tool you can send specific messages to targeted users at the most appropriate time in order to increase purchases, for example when user exit intent is detected without completing a purchase.

ShinyStat Analytics plugin is compatible with WordPress AMP plugin, allowing to collect traffic data from AMP pages without any additional configuration.


  • ShinyStat dashboard shows traffic information highlighting devices, provenience, pages, browsers, socio-demographic estimations and much more.
  • ShinyStat Widget that shows the counter icon can be inserted into your website pages.
  • ShinyStat provides detailed information about traffic and performance of the site. For example, you can see a complete representation of which Browsers (and which versions) are used by your visitors.
  • For e-commerce website, the section related to monetary conversions provides details on the completed purchases.
  • ShinyStat dashboard also shows statistical distribution of the Audience by gender and age groups. All this represents an excellent basis to choose the best communication strategy to sift through the offers, the language to be adopted, the services to be offered.
  • The Keyword Not Provided report allows you to obtain a probabilistic projection of the keywords used to reach the site by users on search engines.
  • ShinyStat Survey dashboard allows you to create online surveys for your visitors with easy drag-and-drop survey builder and see in real-time the received responses.
  • Reach your users with specific messages and deliver communication content, at the most appropriate time, only to those showing a specific behavior.


  1. Install the plugin ShinyStat Analytics either via the plugin repository or by uploading the ‘shinystat-analytics’ directory to your server inside the ‘/wp-content/plugins/’ directory.
  2. Activate the plugin through the ‘Plugins’ menu in WordPress.
  3. Click on ‘Settings’ link and fill out the required fields to configure the plugin.
  4. Configure the ‘ShinyStat Analytics’ item in the ‘Widgets’ section.
  5. Verify the data acquisition by accessing the ShinyStat reports.

Details about the installation procedure can be found here.


Do I need a ShinyStat account before the plugin installation?

To configure the plugin and collect the traffic information, a ShinyStat account is required.
Subscribe a free or business account by filling out the related forms here


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Contributors & Developers

“ShinyStat Analytics” is open source software. The following people have contributed to this plugin.


“ShinyStat Analytics” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “ShinyStat Analytics” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • First release.


  • Added parameter related to version
  • Added complete list of products in conversion report


  • Widget for both free and business accounts


  • Fix nonce to apply-coupon.
    For the application of coupon code to the current session, make an
    additional request to the server to get a valid nonce. When the cart session
    is still not initialized at the time of page request the computed nonce is
    not valid to apply coupon with the wc-ajax request.


  • Fix to update shn_engage.get_cart_content function result when cart is null.


  • Fix to update shn_engage.get_cart_content function result when cart and its items are null.


  • Fix empty scripts cleaning that are in page.


  • Compatibility with wp-rocket plugin