PYH Ads

Description

PYH Ads lets you create, target, display and measure advertisements from your WordPress dashboard, with no separate ad platform and no external service.

It is built around three connected systems:

1. Ad management: what should be displayed?
2. Targeting and placement: where and when should it be displayed?
3. Analytics: how is it performing?

Ad types

• Image ads: pick from the Media Library, add a destination URL and alt text, optionally open in a new tab
• Video ads: self-hosted files or supported oEmbed URLs (such as YouTube), poster image, autoplay / mute / loop
• Custom HTML ads: basic HTML such as text, links, images and inline styles (sanitised; scripts, iframes and forms are removed)
• Google AdSense: enter your publisher ID and ad slot ID; the plugin builds the ad unit for you

Ad management

• Create, edit, duplicate, pause / activate, archive and delete ads
• Search, filter and sort by status, type, impressions, clicks, CTR or date
• Statuses: Draft, Active, Paused, Scheduled, Expired and Archived
• Start and end date/time, priority, and optional maximum impressions or clicks
• Preview at desktop, tablet and mobile widths (sandboxed)

Targeting

• Entire website, homepage, search results and all archives
• All content of a post type, a specific page / post / custom post type item, a specific category, tag or term, or anything in a taxonomy
• Exclusions always win, for example: show on all posts except the “Web Design” category

Placements

Header, below header, homepage hero, before content, after the first paragraph, middle of content, before the final paragraph, after content, sidebar and footer. You can also place an ad manually with the [pyh_ads id="123"] shortcode, the PYH Ad block, the PYH Ads widget, or template tags.

Rotation

When several ads compete for one placement, choose highest priority, weighted random, even rotation, random, or best CTR.

Analytics

• Impressions, clicks and CTR overall, per ad, per placement and per device type
• Dashboard and charts with Today, Yesterday, Last 7 days, Last 30 days, This month, Previous month and custom date ranges
• CSV export of ads, daily analytics and campaign performance
• Data is stored as small daily totals, with an automatic retention setting

Performance and privacy

• One small, batched request per page view; works with page caching and CDNs
• Front-end CSS and JavaScript load only on pages where an ad is actually shown
• No cookies, no IP addresses, no user agents and no personal data are stored
• Optional “Do Not Track” support, and a switch to turn tracking off completely
• Nothing is loaded from a CDN or third-party server by the plugin

For developers

• pyh_ads_display( 123 ); prints a specific ad
• do_action( 'pyh_ads_placement', 'header' ); prints whichever ad wins a placement
• Filters: pyh_ads_capability, pyh_ads_ad_html, pyh_ads_allowed_html, pyh_ads_custom_placements

External services

PYH Ads itself does not send any data to external services. Two optional features involve third parties:

Google AdSense (only if you create an AdSense ad)
* What: when an AdSense ad is displayed, your visitor’s browser loads Google’s AdSense library (pagead2.googlesyndication.com) using your publisher ID.
* When: only on pages where an AdSense ad is shown.
* Data sent: whatever Google’s AdSense script collects from the visitor’s browser, such as IP address and cookies, under Google’s terms. You are responsible for any visitor consent your region requires.
* Terms of Service: https://policies.google.com/terms
* Privacy Policy: https://policies.google.com/privacy

Video oEmbed (only if you use an embed URL such as YouTube)
* What: embedded by WordPress core’s oEmbed feature, which contacts the video provider (for example YouTube) to build the embed.
* Terms and privacy: those of the provider you choose.

Privacy

PYH Ads does not set cookies and does not store IP addresses, user agents, names, email addresses or any other personal data. It stores only daily totals of impressions and clicks per ad, placement and device type (mobile, tablet or desktop, derived from screen width). Google AdSense, if you use it, may set its own cookies; that is governed by Google (see External services).