Description
MX Cookieless Analytics is the official WordPress plugin for the MetriXs Analytics service (https://metrixs.eu). MetriXs is simple, privacy-friendly web analytics that sets no cookies and needs no consent banner in the EU. Visitor IPs are never stored; identifiers rotate daily, so MetriXs can’t track visitors across days.
This plugin adds the MetriXs tracker to your pages and can verify your site automatically (no DNS records needed), straight from your WordPress admin.
Tracking is opt-in and off by default. Activating the plugin loads nothing and sends nothing. The tracker only starts after you paste your site API key, click “Connect & verify site”, and tracking is enabled in the settings. You can pause it at any time with one click.
Features:
- Pageviews, visitors, visits, bounce rate, visit duration, pages per visit
- Sources (referrer, UTM, paid-ad click attribution), locations, devices
- Custom events, outbound link clicks, file downloads, 404s
- WooCommerce revenue tracking (Revenue, AOV, conversion rate, funnel, top products), fired server-side so redirect-based payment methods such as iDEAL are captured
- Light + dark dashboard, installable as a PWA
- EU-hosted (Germany), data never leaves the EU
- Exclude logged-in users or specific roles from tracking
Full step-by-step documentation: https://docs.metrixs.eu/features/wordpress/
To get started, create a free account at https://app.metrixs.eu, add your site, create a site API key (Settings Sites API keys), and paste it into Settings MX Cookieless Analytics.
External service
This is the first-party plugin for the MetriXs Analytics service (https://metrixs.eu) and requires a MetriXs account. The plugin communicates with metrixs.eu only, and only after you explicitly enable tracking and connect the site:
- Loads the tracker script (tracker.js) from app.metrixs.eu so pageviews and events are collected by MetriXs
- Sends analytics events for this site to app.metrixs.eu (including server-side WooCommerce order events, if enabled)
- Talks to the MetriXs API (app.metrixs.eu/api/…) with the site API key you provide, for site verification and connection status
No executable code is downloaded beyond the MetriXs tracker script itself. The plugin collects no data of its own and sends nothing to any third party. Before you connect, the plugin makes no requests to metrixs.eu at all. What MetriXs collects, and what it deliberately does not (cookies, visitor IPs, cross-day identifiers), is documented at https://metrixs.eu/data-policy.
Installation
- Install and activate the plugin. Nothing is loaded or sent yet.
- Create a free MetriXs account at https://app.metrixs.eu and add your site.
- Create a site API key in the MetriXs dashboard (Settings Sites API keys) and copy it.
- In WordPress, go to Settings MX Cookieless Analytics, paste the API key, enable tracking, and save.
- Click “Connect & verify site”. Your site is verified automatically, no DNS records needed, and tracking starts.
FAQ
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When does tracking start?
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Only after you opt in. Activating the plugin does nothing on its own: no script is loaded and no data is sent. Tracking starts when you paste your API key, click “Connect & verify site”, and tracking is enabled in the settings. Disconnecting or unticking “Enable tracking” pauses it immediately.
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No. MetriXs sets no cookies and stores no personal data or persistent identifiers, so no consent is required under the ePrivacy Directive/GDPR cookie rules. See the MetriXs data policy at https://metrixs.eu/data-policy for details.
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Does it work with WooCommerce?
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Yes. Enable the WooCommerce option in the plugin settings. Checkout, payment and order events are sent server-side (so redirect-based payment methods are captured), and the MetriXs dashboard shows Revenue, Average Order Value, conversion rate, a checkout funnel and top products.
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Can I exclude my own visits?
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Yes. Exclude all logged-in visitors, or pick specific roles (administrators are excluded by default).
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Where is my data stored?
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On MetriXs servers in Germany. No data leaves the EU. MetriXs stores no visitor IPs and no persistent identifiers; see https://metrixs.eu/security and https://metrixs.eu/data-policy.
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Can I use a different MetriXs URL?
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Yes, there’s a “MetriXs URL” field in the settings for self-hosted or custom endpoints.
Reviews
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Contributors & Developers
“MX Cookieless Analytics” is open source software. The following people have contributed to this plugin.
Contributors
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.1.0
- Renamed internal prefixes, namespaces, options, and REST routes from
mxstomxcoan(longer, more unique prefix) at the request of the plugin review team. - The challenge REST route is now /wp-json/mxcoan/v1/challenge.
1.0.0
- Initial release: opt-in tracker injection (off until you connect), one-click site verification, role-based exclusions, WooCommerce commerce tracking (server-side), uninstall sync.