GA Universal is the first plugin for WordPress to implement Google Analytic's Analytics.js tracking.
GA Universal is the first WordPress plugin to implement
Analytics.js. It's highly customizable and allows for tracking across an unlimited number of properties. Tracking can be disabled for user roles and be configured to do any number of things built into
Analytics.js is the latest version of Google Analytics' tracking script. It's been created as part of Universal Analytics which allows for better tracking of customers across all platforms. It allows for more customization and easier tracking.
Analytics.js is the evolution of ga.js and it's ready to help you and your customers.
IMPORTANT: If you use only
ga.js, this will not work. You must be using
Analytics.js for this plugin to do you any good.