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Facebook Conversion Pixel

Facebook's recommended plugin for adding Facebook Conversion Pixel code to WordPress sites.

How do I get a Conversion Tracking Pixel code?

Click Here and make sure you are logged into Facebook. Then on the left-hand side, click "Power Editor," and in the top right you'll see a button that reads Create Conversion Pixel. Copy the JavaScript code that is displayed.

How do I insert the Facebook Conversion Pixel code on a certain page or post?

In the WordPress Admin Dashboard, begin editing the Post, Page, or other post type that you want to change. Toward the bottom of the editor page, you'll see a "Facebook Conversion Pixel Code" box. Paste your Facebook Conversion Pixel JavaScript code into the box, make sure the "Insert Code" checkbox is checked, then save the post/page. Your code will now be inserted into that post/page every time it is loaded.

How do I show/hide the Facebook Conversion Pixel field on certain post types?

From the WordPress Admin Dashboard, go to Settings > Facebook Conversion Pixel and check the boxes to enable/disable the plugin for each of your post types, and save your settings. Only enable the post types on which you need to insert conversion pixel code, and leave the rest unchecked. You must have a user role of Administrator to change this.

I have enabled the correct post type, but I still don't see the the Facebook Conversion Pixel field. Why?

When editing a post or page, click the Screen Options button in the upper-right corner of the page, and make sure "Facebook Conversion Pixel Code" is checked. If it isn't, then the plugin's fields won't be visible.

How can I tell if it's working?

To verify that the pixel is working correctly, test it by navigating to the web page you put the pixel on. If it's working, the pixel will send that information back to Facebook, and you'll be able to view it in your Ads Manager.

Requires: 3.8.0 or higher
Compatible up to: 4.7.2
Last Updated: 3 months ago
Active Installs: 60,000+


4 out of 5 stars


1 of 3 support threads in the last two months have been marked resolved.

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