WordPress.org

Plugin Directory

Test out the new Plugin Directory and let us know what you think.

Facebook Conversion Pixel

Facebook's recommended plugin for adding Facebook Conversion Pixel code to WordPress sites.

In 2016, Facebook transitioned to an updated version of the Custom Audience and Conversion pixels. They are now combined into one base pixel code that is meant to be inserted on all pages of a website, with optional Standard Events being added to the base code on specific pages to track specific events. Facebook recommends switching to the new format for conversion tracking, optimization and remarketing.

To insert pixels in this updated format, I recommend using this plugin: https://wordpress.org/plugins/pixelyoursite/. In addition to inserting the base pixel code on all pages, it also has Standard Events and WooCommerce support.

--

If you're using the older pixel format, this plugin still works fine for inserting pixel code into specific Posts, Pages, or any other post types. It does not support inserting base code on all pages, however, since that's a feature of the updated pixel format. This brief video shows how to use this plugin:

Features:

  • Supports inserting Facebook Conversion Pixel codes into specific Posts, Pages, and all other custom post types that you may have on your site

  • Provides a plugin options page where you can choose to enable the plugin for certain post types, and disable it for others. For example, you could choose to have the Facebook Conversion Pixel box appear when editing any of your Posts, but never appear when you're editing Pages, or vice versa.

Requires: 3.8.0 or higher
Compatible up to: 4.7
Last Updated: 3 weeks ago
Active Installs: 60,000+

Ratings

4 out of 5 stars

Support

1 of 1 support threads in the last two months have been marked resolved.

Got something to say? Need help?

Compatibility

+
=
Not enough data

0 people say it works.
0 people say it's broken.

100,1,1
0,1,0
100,1,1
100,1,1
100,1,1
100,1,1
100,1,1
0,1,0