In 2016, Facebook transitioned to an updated version of the Custom Audience and Conversion pixels. They are now combined into one base pixel code that is meant to be inserted on all pages of a website, with optional Standard Events being added to the base code on specific pages to track specific events. Facebook recommends switching to the new format for conversion tracking, optimization and remarketing.
To insert pixels in this updated format, I recommend using this plugin: https://wordpress.org/plugins/pixelyoursite/. In addition to inserting the base pixel code on all pages, it also has Standard Events and WooCommerce support.
If you’re using the older pixel format, this plugin still works fine for inserting pixel code into specific Posts, Pages, or any other post types. It does not support inserting base code on all pages, however, since that’s a feature of the updated pixel format. This brief video shows how to use this plugin:
Supports inserting Facebook Conversion Pixel codes into specific Posts, Pages, and all other custom post types that you may have on your site
Provides a plugin options page where you can choose to enable the plugin for certain post types, and disable it for others. For example, you could choose to have the Facebook Conversion Pixel box appear when editing any of your Posts, but never appear when you’re editing Pages, or vice versa.
- Download the plugin
- Upload to “/wp-content/plugins” folder or install through WordPress Admin Dashboard
- Activate the Plugin
- Go to Settings > Facebook Conversion Pixel and check the boxes to enable/disable the plugin for each of your post types, then save your settings
- How do I get a Conversion Tracking Pixel code?
- How do I insert the Facebook Conversion Pixel code on a certain page or post?
- How do I show/hide the Facebook Conversion Pixel field on certain post types?
From the WordPress Admin Dashboard, go to Settings > Facebook Conversion Pixel and check the boxes to enable/disable the plugin for each of your post types, and save your settings. Only enable the post types on which you need to insert conversion pixel code, and leave the rest unchecked. You must have a user role of Administrator to change this.
- I have enabled the correct post type, but I still don’t see the the Facebook Conversion Pixel field. Why?
When editing a post or page, click the Screen Options button in the upper-right corner of the page, and make sure “Facebook Conversion Pixel Code” is checked. If it isn’t, then the plugin’s fields won’t be visible.
- How can I tell if it’s working?
To verify that the pixel is working correctly, test it by navigating to the web page you put the pixel on. If it’s working, the pixel will send that information back to Facebook, and you’ll be able to view it in your Ads Manager.
For facebook advertisement the best solution this plugin, facebook pixel with this plugin work fantastic.
Hi, I just noticed that you are recommending our plugin for the new pixel. Thanks a lot, I really appreciate it.
This plugin is a joke. Too tedious for the beginners and the pros will insert the code (and track events) in a different way anyway.
Love it – fast and perfect!
Great plugin! Thanks!
I have sorted and installed all 5 major widgets that advertised as facebook tracking plugins here on wordpress.org. From all of the 5 this is the one that does exactly what I want eg:
– automatically add the correct event to the pixel when used in important pages such as: order completed, cart, etc
– ability to add custom tracking to every page when you are creating the page.
– THE MOST IMPORTANT FEATURE: it dynamically adds the parameters to all the tracking events eg: for purchase event it adds: product ids, and cart value. This means that you can trace exactly what was the ROI for each campaign directly from Facebook.
A MUST HAVE!
Contributors & Developers
“Facebook Conversion Pixel” is open source software. The following people have contributed to this plugin.Contributors
Interested in development?
- Initial release
- Changed plugin so that the conversion pixel field does not appear on newly added post types until the user chooses to enable the plugin for them.
- Excluded Revision and Navigation Menu post types from the plugin options page
- Updated plugin to use new CMB2 version of Custom Metaboxes and Fields library
- Updated CMB2 to latest version, cleaned up code in main plugin file, avoiding a potential php warning
- converted special HTML entities in database back to characters before output
- Internationalized text strings for translation
- Heightened security related to when conversion pixel code is output to the page
- Made it so that only administrators can modify plugin settings
- Fixed bug related to this plugin interfering with admin ajax requests
- Fixed bug related to this plugin interfering with further admin ajax requests
- Updated readme to explain difference between new and old Facebook pixel formats and what’s supported.