EDD Metrics


Get the important metrics for your business, such as average revenue per customer, renewal rate, refund rate, and more. Support EDD Software Licensing add-on for renewal rates, and EDD Recurring Payments for subscription information.

Included metrics:

  • Net Revenue (Properly subtracts refunds)
  • Sales
  • Average revenue per customer
  • Estimated monthly revenue
  • Refunds
  • Discounts
  • Renewals, and renewal rate (if EDD Software Licensing is active)
  • Subscriptions (if EDD Recurring Payments is active)
  • Recurring revenue this period and next 30 days
  • Earnings by download
  • Earnings by gateway
  • New customers

Charts are displayed on the detail page along with other metrics.

To contribute or report an issue, please use the EDD Metrics Github

This plugin is inspired by (and basically a total copy of) Baremetrics. I would have just used Baremetrics instead of building a new plugin, except that Baremetrics is very specific to SaaS businesses, and doesn’t really work for EDD.


First, make sure Easy Digital Downloads is active. Next, install and activate this plugin on your WordPress site, then visit the “Metrics” menu under the “Downloads” left menu item.

Change the date using the datepicker in the top right hand corner. Click “Revenue Details” to see charts and more metrics.


Valuable data now at your fingertips

Makes it easy to keep tabs on all the critical numbers needed for running my plugin business: units sold, amount sold, refunds, renewals, etc. All configurable to any date range you want to look at. Compare easily to past periods. Beautiful UI. Well done!

Simple UI Done Right

This is how you do plugins, single feature that is simple to use and understand. Even if you don’t understand the need for metrics you can find this plugin useful.

Glad to have these metrics in my shot

The plugin was super simple to setup and provided metrics immediately. We use EDD Software Licensing so it was great to see a “Renewals” and “Renewals Rate” metric that we can track and try to improve on.

Great job Scott and team!

Read all 11 reviews

Contributors & Developers

“EDD Metrics” is open source software. The following people have contributed to this plugin.




  • Add recurring revenue metrics
  • Change revenue total to net revenue, which accounts for refunds EDD does not track properly


  • Fix previous year chart data


  • Support for commissions
  • Fix PHP Warnings
  • Fix JS errors


  • Initial release