Description
Most shops accumulate coupons. A launch code from two years ago, a partner
discount nobody switched off, three variations of the same campaign where only
one was meant to survive. WooCommerce will happily keep honouring all of them,
and it will not tell you.
This plugin reads your coupons and says what is wrong with them.
The audit
Works on day one, in every shop, with no setup and no cost data:
- Never expires — live, with nothing scheduled to ever turn it off.
- Dormant — live, but nobody has redeemed it in months.
- Dead campaign — live, while every other code from its campaign has expired.
- Applies to everything — live, with no product or category restriction at all.
- Overlaps — two live coupons that can both apply to the same product.
Nothing in WooCommerce compares one coupon against another, so this is not a
finding you can reach any other way.
Status is worked out when you look, never stored, so a coupon that expired
overnight says so the next morning.
Filter the list by discount type, or by whether a coupon expires at all — a shop
with four hundred coupons cannot be read top to bottom, and “show me everything
that never expires” is the question worth asking first.
The warning where it matters
The same findings appear on the coupon edit screen, against the coupon in front
of you. They never block a save. You are told, and you decide.
The margin
For each coupon: revenue, what it gave away, the cost of the goods it moved, and
the gross margin left over. Over the last 30 days.
This half needs cost data, and it is honest about not having it. WooCommerce’s
own cost-of-goods feature is off by default, so the plugin also reads the cost
plugins shops actually use:
- WooCommerce’s built-in Cost of Goods (10.3 and later)
- Cost of Goods for WooCommerce, by WPFactory
- WooCommerce Cost of Goods
- Booster for WooCommerce
Figures come from one of these, never a mixture — a margin blended from two
sets of books reconciles with neither. If several are installed you choose which
one to believe.
Where cost is only partly known, the margin says so and states how much of it is
real. Where no cost is known at all, no margin is shown. A wrong number in a
financial dashboard destroys trust far faster than a missing number builds it.
What it does not do
No tracking. No external requests of any kind. No account. It reads your shop’s
own database and shows you what is in it.
Screenshots
Installation
- Install and activate the plugin.
- Go to WooCommerce Coupon Audit. The audit works immediately.
- For margins, make sure your shop records product costs — either through WooCommerce’s own Cost of Goods feature or one of the supported plugins — then look at WooCommerce Coupon Margin.
Past orders are read in the background after activation, so margins for older periods fill in over a few minutes rather than all at once.
FAQ
-
Do I need a cost-of-goods plugin?
-
No. The audit half — expiry, overlaps, orphans, scope — needs no cost data at
all and works the moment you activate.Margins do need cost data, but not necessarily another plugin: WooCommerce has
included its own Cost of Goods feature since 10.3, and it only needs switching
on. If your shop already records cost in one of the third-party plugins listed
above, this reads that instead — whichever one you tell it to believe. -
Why does a coupon show no margin?
-
Because none of its orders has a cost recorded against it. The plugin will not
guess, and it will not quietly treat an unknown cost as zero, because that would
report your revenue as your profit. -
Why are some margins marked as an estimate?
-
Either some order lines have no cost recorded, in which case the covered share
is stated alongside; or your cost plugin only stores what a product costs today
rather than what it cost when each order was placed. Both are useful. Neither is
exact, and the screen says so. -
I use two cost plugins. Which one does it read?
-
One of them, chosen by you under WooCommerce Coupon Audit Settings. It
never mixes them. -
Does it slow my shop down?
-
It does not run on the storefront at all. Aggregation happens in the background
through Action Scheduler, and the admin screens read precomputed figures. -
Does it send my data anywhere?
-
No. The plugin makes no external requests.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“Coupon Audit and Analytics for WooCommerce” is open source software. The following people have contributed to this plugin.
Contributors
Translate “Coupon Audit and Analytics for WooCommerce” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
0.4.1
- Clearer answer on cost data: WooCommerce has included its own Cost of Goods
feature since 10.3, so no separate plugin is needed for margins — the
third-party ones are still read if your shop already uses one. - A banner and an icon for the plugin directory.
0.4.0
- Filter the audit by discount type, and by whether a coupon expires at all.
The summary tiles keep describing the whole store, so the counts do not move
as you narrow the list.
0.3.1
- Tested against WordPress 7.1 and WooCommerce 11. No code changes.
0.3.0
- The margin window is now a documented filter,
dfxcaaw_margin_window_days,
rather than a fixed cap. Thirty days remains the default; anything can change
it, including a snippet in your own theme. - Removed the internal feature-gate layer. Nothing in this plugin is withheld.
0.2.1
- Fixed the basket column, which read “0.00 to 0.00” against every coupon that
has no spend limits. It now says “any”, which is what it means. - Fixed a warning that never appeared: a fixed discount with no minimum spend
was not reported, because every coupon looked as though it required a basket
of at least zero.
0.2.0
- The overview now shows what each coupon actually is: the discount, the basket
it requires, free shipping, individual use, and the usage caps per customer
and per basket. - “Applies to” names the products and categories, prices them, and strikes
through anything a customer cannot currently buy. - New finding: a fixed discount worth more than the minimum spend it demands, or
more than something it applies to. WooCommerce applies these without comment. - Support for WooCommerce Extended Coupon Features, including coupons it applies
automatically — which is what makes a high-severity overlap possible at all. - Support for YITH WooCommerce Points and Rewards: its generated reward coupons
are kept out of the audit, where tens of thousands of them would bury the
coupons you chose. - Filters for other plugins to add columns, fill them, and shape the coupon query.
- Much faster on shops with a lot of coupons. The overview used to read every
coupon’s settings one at a time and weigh each coupon against every other by
searching the list afresh; both are now done once. On a test shop of 500
coupons and 300 products the screen went from 737 database queries to 27, and
from roughly 3.7 seconds to 0.6.
0.1.0
- First release: coupon audit, overlap detection, pre-publish warnings and
30-day gross margin.