Apstal – AI Agent & Chatbot for Website Analytics

Description

Apstal tracks your website visitors, records their sessions, and lets an AI agent analyze everything for you. You ask questions — it queries your real data and tells you what’s happening, what’s broken, and what to do next.

This plugin connects your WordPress site to the Apstal platform.

What it does

  • AI Agent — Ask any question about your traffic in plain language. “Where do my visitors drop off?” “Which pages convert best?” The AI answers from your real data.
  • Session Replays — Watch exactly how real users interact with your site. See rage clicks, hesitation, and drop-offs.
  • Competitor Intelligence — Scan competitor websites for tech stack, traffic patterns, and changes over time.
  • Advanced Tracking — Page views, clicks, scrolls, rage clicks, dead clicks, exit intent — all tracked automatically.
  • Voice AI — Talk to your analytics assistant by voice (Premium).
  • Privacy First — No cookies, fully GDPR compliant, invisible to ad blockers. Captures 100% of visitors.
  • Works everywhere — WordPress, Shopify, Webflow, Next.js, any website. One script tag, 2 minutes setup.

Why Apstal?

You shouldn’t need to dig through charts and reports to understand your own website. When something breaks — a drop in signups, users leaving a key page — you’re left guessing what went wrong.

Apstal works differently. It watches what your visitors actually do, and when you ask “why did traffic drop?” — it gives you a straight answer. No setup complexity, no learning curve. Just ask and know.

Third Party Services

This plugin relies on the Apstal external service (https://apstal.com) to collect analytics data and provide the AI agent functionality.

When activated with a valid Project ID, the plugin loads a remote JavaScript file from https://apstal.com/apstal on every page of your site. This script sends anonymous visitor data (page views, clicks, scroll depth) to the Apstal servers for processing.

The admin dashboard page embeds an iframe from https://apstal.com/chat so you can interact with the AI assistant directly inside WordPress.

Installation

  1. Upload the plugin files to the /wp-content/plugins/apstal-ai-chatbot directory, or install the plugin through the WordPress plugins screen.
  2. Activate the plugin through the “Plugins” screen in WordPress.
  3. Go to “Apstal AI” “Settings” in your admin menu.
  4. Enter your Project ID (found at apstal.com/chat) and click Save.

FAQ

Where do I get a Project ID?

Sign up for free at apstal.com, create a project, and copy the Project ID from your dashboard.

Is this plugin free?

Yes, the plugin is free. Apstal offers a free tier with 1 website and AI agent included. Premium plans start at $48/mo for session replays, voice AI, and more.

Does it slow down my site?

No. The tracking script loads asynchronously and deferred — it does not block page rendering.

Does it use cookies?

No. Apstal is fully cookieless and GDPR compliant by design. No cookie consent banner needed.

Is it blocked by ad blockers?

No. Apstal is invisible to uBlock Origin, AdGuard, AdBlock, and Ghostery. It captures 100% of your visitors.

Can I talk to my analytics by voice?

Yes, Premium users can use the built-in voice AI assistant to ask questions hands-free.

Reviews

There are no reviews for this plugin.

Contributors & Developers

“Apstal – AI Agent & Chatbot for Website Analytics” is open source software. The following people have contributed to this plugin.

Contributors

Changelog

1.0.0

  • Initial release.