360 Digital Marketing SEO Analyzer

Description

Configure search appearance, social metadata, breadcrumbs, and schema. Review internal links, manage sitemap and robots files, and run SEO/CRO scans from the WordPress dashboard.

External services

360 Digital Marketing scan service

Endpoint: https://seo.360digitalmarketing.org

Provides crawling, SEO/CRO analysis, stored reports and exports. Scan creation sends the project name, start URL, maximum page count and depth, query-URL preference, exclusion patterns, robots.txt preference and the saved SEO key when present. Listing scans sends site URL, filters and SEO key; report, status, export and deletion requests send the scan ID (deletion also sends the SEO key). The service fetches the site’s public pages. Like other HTTP services, it receives the server’s IP address and HTTP headers.

No calls are made until an administrator saves the explicit service opt-in. After opt-in, loading Site Audit retrieves recent scans, polling retrieves progress, and manual scan/report/export/delete actions contact the service. A separate, unchecked-by-default daily audit option allows automatic scans of up to 1,000 pages and depth 6, with the first run due after five minutes. WordPress cron controls the actual run time. Disabling either consent option stops future scheduled scans; disabling the service blocks all scan-service requests. Activation alone does not enable or contact the service.

Service website: https://360digitalmarketing.org/
Terms of Service and Privacy Policy (combined page): https://360digitalmarketing.org/privacy-policy/

Google PageSpeed Insights

Endpoint: https://www.googleapis.com/pagespeedonline/v5/runPagespeed

Provides mobile and desktop performance, accessibility, best-practices and SEO scores. When an authorized administrator requests performance analysis through the analyze-performance or combined analyze endpoint, the plugin sends the tested URL, saved Google API key, device strategy and requested categories to Google. Google fetches the tested public page. There are no PageSpeed requests on activation or when no API key has been saved. Clearing the API key disables this integration. The separate 360 Digital Marketing Site Scan button does not invoke the plugin’s PageSpeed analyzer.

Terms of Service: https://policies.google.com/terms
Privacy Policy: https://policies.google.com/privacy

360 Digital Marketing SEO key validation

Endpoint: https://seo.360digitalmarketing.org/v1/validate-seo-key

Validates the saved SEO key against the site’s URL. After an administrator explicitly enables this service in Site Audit, clicking Store & Validate sends the key and site URL as GET query parameters. Validation does not run on activation or automatically. The SEO key is also published in the homepage seokey meta tag for verification; it is separate from the Google API key.

The service operator’s Terms of Service and Privacy Policy are available at https://360digitalmarketing.org/privacy-policy/.

Direct page checks

Local analysis fetches the requested public URL and may check its linked public resources using WordPress HTTP functions. Those sites receive the requested URL and the server’s normal HTTP headers/IP address. This is separate from the services listed above.

Source code

All JavaScript and CSS source is included in assets/js/ and assets/css/. The shipped scripts are readable source files, not generated or minified bundles. No build step or third-party frontend library is needed; WordPress-provided APIs (including jQuery and the media picker) are used where applicable. Edit these source files directly. Optional formatting: Prettier 3.8.3, using –tab-width 4 –single-quote –print-width 100 –end-of-line lf. Export styles are in assets/css/report.css and embedded via the WordPress styles API so downloaded HTML remains self-contained.