sbomarketplace

Thanks for the quick follow up.

After digging deeper I found what is actually preventing Analytics from sending any hits. In my page source I see this injected in the head:

Google Analytics opt out snippet added by Site Kit:

<script> window[“ga-disable-G-7NFLVHQTWS”] = true; </script>

That ga-disable flag disables GA4 completely, so Realtime will always show zero. I am not running a cookie banner or CMP that blocks Analytics, and Consent Mode is currently disabled in Site Kit. This looks unrelated to Consent Mode and instead like an opt out setting coming from Site Kit.

What I tried
• Confirmed Measurement ID: G-7NFLVHQTWS
• Tag Assistant shows no GA4 hits while the flag is present
• Site Kit → Analytics → Edit is connected and injecting the snippet
• Cleared SG Optimizer and any caches
• Checked WPCode Header and Footer and other custom snippets — nothing adds ga-disable
• Disconnected and reconnected Analytics in Site Kit
• Verified the issue persists for logged out visitors and in a private window

What I cannot find
• I do not see any visible toggle in the current Site Kit UI to disable this opt out snippet. The Analytics edit modal only shows Place Google Analytics code, Exclude logged in users, and Plugin conversion tracking. No “Let users opt out of Analytics tracking” toggle appears.

Please advise where in the current Site Kit UI I can turn off the opt out snippet, or if there is a setting or filter that might have enabled it previously and is now hidden. If a full Site Kit reset is the intended fix I can do that, but I would prefer the specific control so I do not wipe other connections.

Site URL: thefiscalhub.net
GA4 Measurement ID: G-7NFLVHQTWS

Thank you for helping me remove this flag so GA4 can start recording.