ModDish

you sure you didn’t type that into the page you put the shortcode on?

from the read me and instructions page :

The plugin registers a new custom post type, so you’ll want to update your permalinks. No need to change your permalink structure, just go to “Settings->Permalinks” and click “Save Changes” without making any modifications.

you would need to modify the php file for any price references.

line 93 :

'rewrite' => array( 'slug' => 'product', 'with_front' => false ),

not sure what you mean in the first question

but for the background just adjust the table class in the plugins css file.

data and authour is part of your themes single.php file.

you would need to add a php statment around them to remove them on product pages :

<?php
	if (get_post_type( $post->ID ) != 'products' ){
	?>

code that shows the authour etc gere

<?php } ?>

for the image :

$theimage=wp_get_attachment_image_src( get_post_thumbnail_id($post->ID) , 'product-image');
?>
<img class="alignright size-thumbnail wp-image-181" style="margin-left: 10px; margin-right: 10px;" alt="" src="<?php echo $theimage[0]; ?>">
<?php } ?>

you may need to play with the code a bit but that gives you the gist of it.

never used it, you would need to test it, and post back to let others know.