augusto.luna

Exactly!
The blog is very industry-oriented and by using tags properly I can suggest a topic-related book to a casual reader. Perhaps a book this reader was unaware of, and maybe even buy out of an impulse.
This immediately positions the blog in the user’s mind as a place to seek for information and knowledge.

Add this to the next release and you’ll see a great deal of interest from blog-owners doing content-marketing and looking for referrals and trackbacks from someone who read the article, then saw the book, proceeded to read the description and finally took interest, thus engaged in the book and the blog.