Video embed like apple.com

Hi

Does anybody know how apple.com has attached their video files on their website. As far as I can see, there’s is no obvious way to rip the video from their site, not by right clicking and not in the activity monitor in safari or firefox.

I’m tying to find a way to attach video files to my website with no download option. I know it’s possible, just very hard to figure out.

Any ideas? So far I found this http://flowplayer.blacktrash.org/secure-http.html but I can’t seem to make it work.